Mydeal

MyDeal is an Australian online marketplace that connects consumers with third-party sellers across a wide range of product categories including furniture, homewares, appliances, electronics, sporting goods, and more. Founded in 2011 and listed on the ASX, MyDeal operates as a pure-play marketplace model where sellers list products and the platform handles discovery and transactions. MyDeal was acquired by Woolworths Group in 2022, giving it the backing of Australia's largest retailer and access to significant logistics and customer acquisition resources. The company is headquartered in Melbourne and employs engineering, product, marketing, and operations teams focused on growing the marketplace ecosystem.