Assistant Brand Manager

About the role:
To assist with the management and deliver brand marketing campaigns across selected Village Roadshow Theme Parks’ Brands and ancillary businesses under the direction of the Brand Manager.

The key success factor will be ticket sales, attendance, accommodation occupancy and revenue, conferencing and events revenue all using a fully integrated marketing strategy.

Duties:
• Assisting with the planning, developing and implementing retail and brand marketing strategies
• Coordinate and implement ATL and BTL media campaigns
• Fulfil brand campaign creative requirements including working with the internal creative studio for briefing, developing and disseminating of all work
• Assist with the management and execute in park activations and events working in close collaboration with internal and external stakeholders
• Assist with the management of activities supporting the VRTP social platforms, website and direct communications
• Take responsibility of the management of designated brands/campaigns under the guidance of the Brand Manager as part of your skill progression
• Assist with the management and execution of promotions for all VRTP properties

Skills and Experience:
• Minimum of three years’ experience in marketing across the mix
• Project management skills – creative and media agency experience would be beneficial in this fast-paced environment
• Self organisation, problem solving, time management skills & stake holder management skills
• Strong interpersonal skills and relationship management. Ability to work under pressure, multi-task & meet deadlines
• Bachelor’s degree or master’s in marketing or related field desirable

Benefits:
• Unlimited free entry to our theme parks
• Food and beverage and retail discounts
• Unique team member events
• Opportunity for professional development

本地公司

Entertainment

1,001-5,000

Village Roadshow was founded by Roc Kirby in Melbourne, Australia in 1954 and has been listed on the Australian Securities Exchange since 1988. Since these humble beginnings, VRL has become a leading entertainment company with strong cashflow generating businesses and well recognised retail brands. Village Roadshow holds a diversified portfolio of assets including Theme Parks, Cinema Exhibition, Film Distribution, Marketing Solutions and Film Production, entertaining millions of people annually. Village Roadshow employs over 5,000 people across key Australian locations. The company’s key locations include the Head Office at the Jam Factory in Melbourne’s South Yarra, Pyrmont in Sydney and the Gold Coast. The Theme Parks and Cinema Exhibition divisions have a number of locations, primarily through Australia.