推广文案包 · AI 一人创业营

围绕 3 个 lead magnet 设计的 4 套文案:小红书 3 帖 / X build-in-public thread / 公众号长文 / 微信群 4 套。每套都跑过承诺红线(不承诺金钱、不说『副业』、只承诺过程性结果)。

📦 怎么用这个包

每个文件都在 promo/ 目录下的 markdown,可以直接复制内容粘到目标平台。本页是预览 + 一键复制 + 使用建议。

设计逻辑:每套文案对应一个 lead magnet(OPC 自评 / 30min ship / RDTI 模板),让用户先用免费工具,自然产生『谁做了这个工具』的好奇 → 私信问课程 → 进申请漏斗。这是 inbound funnel 模式,不是直接喊『来报名』。

承诺红线(必读):① 不承诺金钱 / 收入 / 月入 N 元 / 订单 ② 不说『副业』③ 只承诺过程性结果(产品 / 技能 / 申请提交 / 同期校友)④ 提到 RDTI 退税额度时必须明确『拿到与否不一定』。

🎯 实施优先级矩阵 · 招满 15 席预售目标倒推

页面上每张卡片左上角带颜色 badge:🔥 P0 今晚 🟠 P1 本周 🟢 P2 看转化 🔵 P3 后续 · 不用 29 张全生 / 5 套文案全发,按优先级做 P0+P1 已经够首期启动

🔥 P0 · 今晚必做(< 1.5h)

  • 📰 完整课程介绍长文 发公众号(30 min)
  • P-29 预售招生主海报 生图(30 min)
  • 定金金额 + 截止时间拍板(5 min)

🟠 P1 · 本周必做(招生第一周)

  • 📖 30min ship 故事版 第二波公众号
  • 小红书 3 帖(加你真实细节再发)
  • X 12-tweet thread build-in-public
  • P-01 主 Hero 生图换 landing 顶部
  • P-23 Demo Day 生图配公众号
  • P-25 Faculty 矩阵 生图配 landing FACULTY 区
  • Apply form(Tally/Google Form 30 min)
  • Stripe Payment Link 预售定金(30 min)

🟢 P2 · 招生中途看转化

  • 微信群 4 套(弱关系群分发)
  • P-02/P-03 Hero 变体
  • P-04~07 Persona 头像 × 4
  • P-18 三城 Networking 晚宴
  • P-20 墨尔本主场教室 / P-21 卫星教室
  • P-22 RDTI 退税现场
  • P-24 Cohort 经济数据图
  • 倒计时 banner(剩 5 席内再加)

🔵 P3 · 首期跑完再说

  • P-08~17 Faculty 10 张(等 BD 锁实名再生)
  • P-19 互为客户日卡片特写
  • P-26~28 小红书 carousel / X / 公众号头图
  • Stripe webhook 后端自动化
  • 海外复制(加拿大/英国/新加坡)
📱 4 套文案 · 按平台分
PLATFORM · 小红书

3 帖 · 每帖配 1 个 lead magnet

分别针对 senior eng / PM / 澳洲华人创业 3 类受众。封面 14 字标题钩子 + 5 维度结构化正文 + 评论区第 1 条放链接。

3 帖 每帖 200-300 字 含话题
📖 大屏全文(新窗口)
在这里展开 3 帖文案(不下载 · 直接读)
PLATFORM · X / Twitter

12-tweet build-in-public thread

透明分享内部 application scoring rubric,配数据 + 5 dimension 拆解 + 邀请测试 + 招生进度更新。

12 tweets 英文 build-in-public
📖 大屏全文(新窗口)
在这里展开 12 tweets 全文(不下载 · 直接读)
PLATFORM · 公众号

📖 30min ship 长文 · 故事版 (~2400 字)

一个朋友 K 的真实故事开场 → 痛点拆解 → 30 分钟分秒走完 → K 的故事后续 → 课程 CTA。配 Stripe test 交易截图最有说服力。切入角度:单点 quick win lead magnet。

~2400 字 故事叙事体 3 张配图建议
📖 大屏全文(新窗口)
在这里展开全文(不下载 · 直接读)
PLATFORM · 公众号

📰 完整课程介绍长文 · 观点版 (~2800 字)

完整课程介绍版。市场窗口 + 5 大亮点(三城 / 10 类 Faculty / RDTI 全球独家 / 6 项毕业硬指标 / Cohort 经济 $240k-1.9M)+ 4 Phase 结构 + 谁该来谁不该来 + 预售 $2,400 / 早鸟 $2,800 / 二期 $3,800 定价阶梯 + 申请通道。切入角度:观点 + 数据驱动,每段含具体数字 / 工具 / 价格锚。

~2800 字 5 大亮点 6 项硬指标 含定价阶梯 5 配图建议
📖 大屏全文(新窗口)
在这里展开全文(不下载 · 直接读)
PLATFORM · 微信群

4 套群分享文案

① RDTI 模板(小老板群)② OPC 自评(程序员群)③ 30min ship(设计师 / 非技术群)④ Hub 页低承诺度(弱关系群)。peer-to-peer 朋友分享语气。

4 套 每套 100-200 字 不同群类型
📖 大屏全文(新窗口)
在这里展开 4 套群文案(不下载 · 直接读)
⚙️ 使用顺序建议

4 周招生节奏推荐

🎯 关键互动技巧

把工具变成 high-signal lead 源

⚠️ 严格避免

承诺红线 + AI 味雷区

🎨 AIGC 海报 Prompt 库(29 张 · 一键复制)

📌 用法:点 📋 复制 Prompt → 去 chat.openai.com / Sora / Nano Banana 粘贴 → 生图 → 上传 S3 → 替换 landing.html 对应 <img src=>

🎨 风格基准:墨蓝 #10162f + 橙 #FF914D + 金 #FFDE59 + 米黄 #fffbe6。商务感 ≠ wild west,参考 Stripe brand × Antler annual report。

🔴 红线:① 不生中国风 / 红灯笼 ② 不生打鸡血风 ③ 不生虚假 logo(Atlassian / Canva 编出来直接拒)④ AI 手指数错 / 文字乱码 → 立刻重生 ⑤ 同 Persona 4 张图脸要像同一个人(用 Nano Banana 编辑而不是重生)。

📚 完整文档aigc-image-prompts.md(含 4 平台对比表 + 调优 tips + 验收 checklist)

① HERO 主视觉 + 招生海报 · 4 张

P-01 · HERO

主 Hero · "一人公司" 概念图

gpt-image-21920×1080
landing.html hero 背景 / 朋友圈分享主图 / 小红书封面
A premium business poster designed in the style of high-end Australian fintech / VC firm marketing material. Dark navy blue background (#10162f) with subtle orange gradient glow in the upper right (#FF914D). A symbolic icon in the center: a single human silhouette holding a glowing growth-arrow chart that ascends from left to right, suggesting one-person leverage with AI. The arrow integrates with circuit-pattern elements (subtle, not crowded) representing AI infrastructure.

Text overlay (Chinese, rendered in clean modern sans-serif):
- Top: "ONE PERSON COMPANY" in monospace English, small caps, orange
- Center: "一人公司" in massive Chinese characters, white, bold geometric
- Bottom: "用 AI 做澳洲一人公司 · 拿 Grant · 不打工" in smaller white text

Mood: confident, premium, McKinsey-meets-tech-startup. Not corny, not overly tech-bro, not Web3-flashy. Think Stripe brand x Antler annual report. NO clip-art icons, NO stock photo people, NO neon, NO crypto aesthetic.
P-02 · HERO

主 Hero · 社媒方版变体

gpt-image-21200×1200
小红书 / 朋友圈方版封面(基于 P-01 的方版变体)
Same as P-01 but 1200×1200 square format, with Chinese title "一人公司" stacked vertically. Bottom 30% reserved for sub-headline copy in Chinese. Same color palette: navy #10162f + orange #FF914D glow.
P-03 · HERO

Hero 替代版 · 三城地图风

gpt-image-21920×1080
如果 P-01 不喜欢可以换这个 · 强调三城 cohort
Minimalist editorial illustration in dark navy + cream + orange palette. A stylized map of Australia, with three glowing nodes marking Melbourne (largest), Sydney (medium), Brisbane (small) connected by thin orange lines. Above the map: floating UI elements suggesting Stripe payment screens, Notion docs, AI chat bubbles — all minimalist and abstract.

Text overlay (Chinese, modern sans-serif):
- "三城线下 · 11 周 · 18-25 人 cohort"
- Bottom right corner: "ONE PERSON COMPANY · M01 · JUN 2026"

Style references: The Economist illustration, Stripe brand assets, Antler annual report. NOT corporate photography. NOT generic vector clipart.
P-29 · HERO

🔥 预售招生主海报(含 CTA)

gpt-image-21080×1350 (3:4)招生 CTA
预售期招生主图 · 小红书封面 · 朋友圈倒计时图 · 公众号头图 · 转化型海报(带定价 + CTA)
Premium editorial recruitment poster for a bootcamp pre-sale launch. Vertical 3:4 format. Dark navy background #10162f with a subtle orange #FF914D radial gradient glow from top-left.

Central visual element: 15 minimalist isometric "seat" icons arranged in a 3×5 or 5×3 grid (think tiny pill-shaped tickets or chair silhouettes), each labeled with a small number 01 to 15. About 11 of the seats glow soft orange (taken), the last 3-4 seats pulse with a brighter warm yellow #FFDE59 (still open). Subtle motion lines or sparkle around the last available seat to suggest "going fast" urgency. The seat grid sits in the upper-middle 40% of the canvas.

Text overlay (Chinese, clean modern sans-serif, all positioned in lower 50% of canvas with strong contrast):
- Eyebrow at very top (28-32px, monospace, orange #FF914D, all-caps spacing): "PRE-SALE · 限 15 席 · 仅此一期"
- Big primary headline (88-104px, bold geometric, white): 首期 OPC
- Massive price (124-148px, bold geometric, orange #FF914D): A$ 2,400
- Inline price suffix (40px, white, monospace): " AUD · 可付定金锁席"
- Mid supporting line (32-36px, regular, white): "满 15 即关 · 涨至首期早鸟 $2,800 · 第二期 $3,800"
- Mid value-prop line (28-32px, regular, orange): "11 周 · 三城线下 · 10 类 Faculty · RDTI 实战 · Demo Day · 校友群"
- Bottom CTA button shape (rounded rectangle #FFDE59 yellow background, 48-60px text, bold black): "👉 立即申请 · jiangren.com.au"
- Bottom right corner (16-18px, monospace, white 60% opacity): "ONE PERSON COMPANY · M01 · MELBOURNE + SYDNEY + BRISBANE"

Mandatory style rules:
- Font minimum 24px (社媒小字硬要求)
- Text contrast WCAG AA against navy background
- Yellow CTA button must look clickable (not flat) — subtle 3px black border + 4px black drop-shadow (Neo-brutalism aesthetic matching 匠人 brand)
- NO clip-art, NO stock-photo people, NO neon glow overdose, NO Web3 crypto aesthetic
- 风格基准:Stripe Press × Antler annual report × Y Combinator demo day announcement poster
- 中文字间距均匀 · 用 ChatGPT gpt-image-2 (Sora 中文文字弱 · MJ 字符乱)
- 验收:截图给非设计同事看 3 秒内能说出"这是个限 15 席预售课、$2,400、戳链接申请"= 合格

② 4 目标人群 Portrait · 4 张

P-04 · PERSONA

独立创业者

gpt-image-2Nano Banana 编辑800×800
landing 人群分诊卡 · "我刚 ship 了点东西" 能量
Style: Photorealistic editorial portrait, soft natural light, slight depth-of-field. Asian Australian professional in their 30s-40s, looking at viewer with confident quiet expression (not smiling broadly, not corporate stock-photo posed). Outfit business-casual, neutral colors. Background: blurred Melbourne / Sydney CBD office interior in warm tones. Color grade: warm cream + navy + subtle orange accent. No corporate photography clichés. No stock-photo handshakes. No "boss" poses. Think New York Times Sunday business profile photo.

Persona: Asian Australian male or female, late 30s, casual blazer over t-shirt, holding a Macbook open to a Stripe dashboard. Faintly visible on screen: payment transactions in AUD. Setting: their own home office or a Cremorne co-working space. Mood: focused calm, "I just shipped something" energy.

Text overlay (Chinese, clean modern sans-serif, white text on subtle dark gradient anchored to bottom 30% of frame):
- Big headline (60-72px, bold geometric): 不打工
- Subhead (40-48px, bold): 也能体面活着
- Supporting line (24-28px, regular, orange #FF914D): "Stripe 后台跑通的那一晚 · 不焦虑 · 不汇报 · 不开会"
- Bottom right corner (16px, monospace, orange): "ONE PERSON COMPANY · M01 · 2026"

Font minimum 24px (社媒小字不可读硬要求). Text contrast against background must pass WCAG AA. Avoid: 文字糊掉 / 中文字间距怪异 / "AI 字" 错字现象 → 用 ChatGPT gpt-image-2 而非 Sora 生 (Sora 中文文字渲染弱).
P-05 · PERSONA

自由职业 / 律师 / 会计

gpt-image-2Nano Banana 编辑800×800
landing 人群分诊卡 · "我在升级我的服务" 能量
Style: Photorealistic editorial portrait, soft natural light, slight depth-of-field. Asian Australian professional in their 30s-40s, looking at viewer with confident quiet expression (not smiling broadly, not corporate stock-photo posed). Outfit business-casual, neutral colors. Background: blurred Melbourne / Sydney CBD office interior in warm tones. Color grade: warm cream + navy + subtle orange accent. No corporate photography clichés. No stock-photo handshakes. No "boss" poses. Think New York Times Sunday business profile photo.

Persona: Asian Australian professional, 40s, in a slightly more polished outfit (suit jacket without tie, OR professional blouse). Setting: a sleek private office with law/accounting reference books visible on a shelf in soft focus. Looking at a laptop with a Notion-style document visible (productized service template). Mood: established, confident, "I'm upgrading my services" energy.

Text overlay (Chinese, white text on subtle dark gradient at bottom 30%):
- Big headline (60-72px, bold geometric): 不靠出卖时间换钱
- Subhead (40-48px, bold): 专业 × AI = productized service
- Supporting line (24-28px, regular, orange #FF914D): "律师 / 会计 / 咨询 · 把时薪从 $300 升到 $1,500 · 把方法论变成可复制产品"
- Bottom right corner (16px, monospace, orange): "ONE PERSON COMPANY · M01 · 2026"

Font minimum 24px hard requirement. Use ChatGPT gpt-image-2 not Sora (Sora 中文文字渲染弱). Avoid: 中文字间距怪异 / AI 错字 / 字体糊掉.
P-06 · PERSONA

职场转型 senior 工程师

gpt-image-2Nano Banana 编辑800×800
landing 人群分诊卡 · "我想要更多" 能量
Style: Photorealistic editorial portrait, soft natural light, slight depth-of-field. Asian Australian professional in their 30s-40s, looking at viewer with confident quiet expression (not smiling broadly, not corporate stock-photo posed). Outfit business-casual, neutral colors. Background: blurred Melbourne / Sydney CBD office interior in warm tones. Color grade: warm cream + navy + subtle orange accent. No corporate photography clichés. No stock-photo handshakes. No "boss" poses. Think New York Times Sunday business profile photo.

Persona: Asian Australian male, mid 30s to mid 40s, tech worker style — clean hoodie or crew-neck sweater over collared shirt. Setting: Atlassian/Canva-style modern office cafeteria, blurred colleagues in background. Holding coffee, looking at phone with a side-project app preview visible. Mood: contemplative, "I want something more than this job" energy.

Text overlay (Chinese, white text on subtle dark gradient at bottom 30%):
- Big headline (60-72px, bold geometric): Cursor 替我写代码这一年
- Subhead (40-48px, bold): 我重新算了人生数学
- Supporting line (24-28px, regular, orange #FF914D): "Atlassian Senior · 200k AUD · 32 岁 · 我开始想第二条腿"
- Bottom right corner (16px, monospace, orange): "ONE PERSON COMPANY · M01 · 2026"

Font minimum 24px hard requirement. Use ChatGPT gpt-image-2 not Sora. Avoid: 中文字间距怪异 / AI 错字.
P-07 · PERSONA

小微企业主

gpt-image-2Nano Banana 编辑800×800
landing 人群分诊卡 · "我要 AI 帮我 scale" 能量
Style: Photorealistic editorial portrait, soft natural light, slight depth-of-field. Asian Australian professional in their 30s-40s, looking at viewer with confident quiet expression (not smiling broadly, not corporate stock-photo posed). Outfit business-casual, neutral colors. Background: blurred Melbourne / Sydney CBD office interior in warm tones. Color grade: warm cream + navy + subtle orange accent. No corporate photography clichés. No stock-photo handshakes. No "boss" poses. Think New York Times Sunday business profile photo.

Persona: Asian Australian, 40s-50s, slightly more mature look, casual but neat business attire. Setting: small business shop / clinic / consultancy office — visible but blurred shelves or counter behind them. Holding tablet showing business automation dashboard. Mood: experienced, "I run this and I want AI to help me scale" energy.

Text overlay (Chinese, white text on subtle dark gradient at bottom 30%):
- Big headline (60-72px, bold geometric): AI 替我管前台
- Subhead (40-48px, bold): 我做我擅长的事
- Supporting line (24-28px, regular, orange #FF914D): "这家店开了 8 年 · 团队成本压到 0 · 我还在场"
- Bottom right corner (16px, monospace, orange): "ONE PERSON COMPANY · M01 · 2026"

Font minimum 24px hard requirement. Use ChatGPT gpt-image-2 not Sora. Avoid: 中文字间距怪异 / AI 错字.

③ 10 类 Faculty Portrait · 10 张

P-08 · FACULTY

F01 · 麦肯锡 / 战略顾问

gpt-image-2Sora600×600
curriculum.html FACULTY section / speaker invitation kit
Style: Editorial portrait, soft studio lighting, neutral gray-cream background. Subject is an Asian Australian professional in their 35-55, dressed appropriately to their role. Looking at viewer with quiet authority. Close framing (chest up). Color palette: warm cream background + subtle navy/orange accent. NO corporate clichés, NO stock photos, NO obvious AI artifacts. Think LinkedIn premium photographer.

Subject: 40s Asian Australian, sharp suit jacket without tie, MBB consultant aesthetic. Background subtly suggests a strategy room with whiteboard frameworks.
Caption (Chinese, in white sans-serif at bottom): "麦肯锡 · 战略顾问"
P-09 · FACULTY

F02 · SEO / GEO 专家

gpt-image-2Sora600×600
curriculum.html FACULTY section
Style: Editorial portrait, soft studio lighting, neutral gray-cream background. Subject is an Asian Australian professional in their 35-55, dressed appropriately to their role. Looking at viewer with quiet authority. Close framing (chest up). Color palette: warm cream background + subtle navy/orange accent. NO corporate clichés, NO stock photos, NO obvious AI artifacts. Think LinkedIn premium photographer.

Subject: 30s-40s casual professional, glasses optional, indie-marketer vibe. Background: subtle Google Search Console / Ahrefs screen blur.
Caption: "SEO / GEO 专家"
P-10 · FACULTY

F03 · Growth / Marketing 专家

gpt-image-2Sora600×600
curriculum.html FACULTY section
Style: Editorial portrait, soft studio lighting, neutral gray-cream background. Subject is an Asian Australian professional in their 35-55, dressed appropriately to their role. Looking at viewer with quiet authority. Close framing (chest up). Color palette: warm cream background + subtle navy/orange accent. NO corporate clichés, NO stock photos, NO obvious AI artifacts. Think LinkedIn premium photographer.

Subject: 30s creative-professional aesthetic, slightly more colorful outfit accent. Background: subtle Notion dashboard / Stripe analytics blur.
Caption: "Growth / Marketing 专家"
P-11 · FACULTY

F04 · AI 工程 / Stripe / 自动化

gpt-image-2Sora600×600
curriculum.html FACULTY section
Style: Editorial portrait, soft studio lighting, neutral gray-cream background. Subject is an Asian Australian professional in their 35-55, dressed appropriately to their role. Looking at viewer with quiet authority. Close framing (chest up). Color palette: warm cream background + subtle navy/orange accent. NO corporate clichés, NO stock photos, NO obvious AI artifacts. Think LinkedIn premium photographer.

Subject: 30s engineer aesthetic, plain dark shirt, slight stubble OK. Background: subtle code editor (Cursor / Claude Code) blur.
Caption: "AI 工程 / Stripe / 自动化"
P-12 · FACULTY

F05 · 澳洲华人 CPA / CA

gpt-image-2Sora600×600
curriculum.html FACULTY section · Phase 3 W8 嘉宾
Style: Editorial portrait, soft studio lighting, neutral gray-cream background. Subject is an Asian Australian professional in their 35-55, dressed appropriately to their role. Looking at viewer with quiet authority. Close framing (chest up). Color palette: warm cream background + subtle navy/orange accent. NO corporate clichés, NO stock photos, NO obvious AI artifacts. Think LinkedIn premium photographer.

Subject: 40s-50s Asian Australian accountant, formal but warm appearance. Background: subtle law books / Xero dashboard.
Caption: "澳洲华人 CPA / CA"
P-13 · FACULTY

F06 · Grant Consultant

gpt-image-2Sora600×600
curriculum.html FACULTY section · Phase 3 W9 嘉宾
Style: Editorial portrait, soft studio lighting, neutral gray-cream background. Subject is an Asian Australian professional in their 35-55, dressed appropriately to their role. Looking at viewer with quiet authority. Close framing (chest up). Color palette: warm cream background + subtle navy/orange accent. NO corporate clichés, NO stock photos, NO obvious AI artifacts. Think LinkedIn premium photographer.

Subject: 40s consultant aesthetic, sharp but approachable. Background: subtle "Australian Government R&D Tax Incentive" document blur.
Caption: "Grant Consultant · RDTI 专家"
P-14 · FACULTY

F07 · 投资人 / Local VC

gpt-image-2Sora600×600
curriculum.html FACULTY section · W10 fireside chat
Style: Editorial portrait, soft studio lighting, neutral gray-cream background. Subject is an Asian Australian professional in their 35-55, dressed appropriately to their role. Looking at viewer with quiet authority. Close framing (chest up). Color palette: warm cream background + subtle navy/orange accent. NO corporate clichés, NO stock photos, NO obvious AI artifacts. Think LinkedIn premium photographer.

Subject: 40s-50s polished VC partner aesthetic, sharp suit no tie, confident. Background: subtle modern VC office (think Antler / Blackbird office aesthetic).
Caption: "投资人 / Local VC"
P-15 · FACULTY

F08 · 已退出 founder 校友

gpt-image-2Sora600×600
curriculum.html FACULTY section · Faculty 矩阵图
Style: Editorial portrait, soft studio lighting, neutral gray-cream background. Subject is an Asian Australian professional in their 35-55, dressed appropriately to their role. Looking at viewer with quiet authority. Close framing (chest up). Color palette: warm cream background + subtle navy/orange accent. NO corporate clichés, NO stock photos, NO obvious AI artifacts. Think LinkedIn premium photographer.

Subject: 30s-40s founder aesthetic, more casual than VC (hoodie or polo). Background: subtle "exit announcement" article blur OR confident pose against exposed brick startup-office wall.
Caption: "已退出 / $X MRR 华人 Founder"
P-16 · FACULTY

F09 · 微软 / 大厂资深工程师

gpt-image-2Sora600×600
curriculum.html FACULTY section · 大厂背书
Style: Editorial portrait, soft studio lighting, neutral gray-cream background. Subject is an Asian Australian professional in their 35-55, dressed appropriately to their role. Looking at viewer with quiet authority. Close framing (chest up). Color palette: warm cream background + subtle navy/orange accent. NO corporate clichés, NO stock photos, NO obvious AI artifacts. Think LinkedIn premium photographer.

Subject: 40s Asian Australian senior engineer, polished but technical vibe, Microsoft / Atlassian / Canva employee aesthetic. Plain dark t-shirt or collared shirt. Background: subtle big-tech office architecture blur.
Caption: "微软 / 大厂资深工程师 + 架构师"
P-17 · FACULTY

F10 · AI Engineer / LLM 实战

gpt-image-2Sora600×600
curriculum.html FACULTY section · LLM 实战导师
Style: Editorial portrait, soft studio lighting, neutral gray-cream background. Subject is an Asian Australian professional in their 35-55, dressed appropriately to their role. Looking at viewer with quiet authority. Close framing (chest up). Color palette: warm cream background + subtle navy/orange accent. NO corporate clichés, NO stock photos, NO obvious AI artifacts. Think LinkedIn premium photographer.

Subject: 30s AI engineer aesthetic, slightly indie-tech, glasses optional. Background: subtle vector DB / LangChain / OpenAI dashboard blur.
Caption: "AI Engineer / LLM 实战"

④ 三城线下 + Networking 场景 · 4 张

P-18 · SCENE

三城 Networking 晚宴

gpt-image-2Sora 2-pass1600×900
Phase 4 / Cohort Economy 配图 / 小红书封面 / 公众号头图
Photorealistic editorial photograph of an intimate business networking dinner in Melbourne CBD. 8-12 Asian Australian professionals (mid 30s to early 50s, mixed gender, business-casual attire) seated around a round dinner table. Setting: upscale modern restaurant (think Vue de monde / Bistro Guillaume private dining room aesthetic), warm pendant lighting, exposed brick or wood-panel walls.

People are mid-conversation — some leaning in, one person showing something on their phone to another, a few holding wine glasses. On the table: scattered business cards, two-page printed cards visible showing "我能给的 / 我要的" (I can offer / I need) in Chinese, half-eaten dessert plates.

Mood: warm camaraderie, founders-after-Demo-Day energy. Not corporate "client dinner" stiffness. Not Instagrammable-girls-night-out. Think "the moment when real business gets done."

Avoid: stock photo clichés, fake laughs, obvious AI artifacts on faces or hands.

Text overlay (Chinese, large bold sans-serif, white on subtle dark gradient bottom-left third):
- Big headline (72-84px, bold geometric): 24 个同学
- Subhead (48-56px, bold): 5 年后澳洲华人 AI 圈的核心节点
- Supporting line (28-32px, regular, orange #FF914D): "互为早期客户 · 互为天使 · 互为联合创始人 · $240k-1.9M 网络潜在交易额"
- Bottom right corner (18px, monospace, orange): "COHORT ECONOMY · OPC · M01 · 2026"

Font minimum 24px hard requirement. Use ChatGPT gpt-image-2 for text rendering (not Sora). Text layer should NOT obscure faces — anchor to bottom-left or fully bottom band.
P-19 · SCENE

互为客户日 · 卡片机制特写

gpt-image-21200×800
PHASE 4 W11 section / 小红书干货图
Editorial close-up flatlay photograph of two printed cards on a wood dinner table, slightly out of focus background showing wine glass + a hand reaching. Cards are minimal cream-colored cardstock with:

Card 1 (left): "我能给的 / WHAT I CAN OFFER" headline in Chinese + English, followed by 4 bullet points in handwritten ink: "AI 自动化系统 · 财务模型 · Stripe 接入 · 澳洲 RDTI 经验"

Card 2 (right): "我要的 / WHAT I NEED" headline, followed by 4 bullet points: "10 个早期付费用户 · 一个 co-founder · $5k angel check · 律师 review TOS"

Style: NYT magazine flatlay aesthetic. Warm cream + soft shadows. NO clip-art. NO obvious AI text artifacts. Hand-written ink looks like an actual person wrote it, not perfect typography.
P-20 · SCENE

墨尔本主场教室

gpt-image-2Sora 2-pass1600×900
City Model section / Phase 1-3 配图 / 招生主图
Photorealistic photograph of a modern Melbourne co-working classroom mid-session. 12-15 Asian Australian professionals seated at simple wooden tables facing a screen. The instructor (40s Asian male/female) stands near a large display showing a Cursor IDE / Stripe dashboard. Natural light from large windows showing Melbourne CBD skyline (subtle Eureka tower visible in distance).

Mood: focused workshop energy, NOT lecture hall passive. Some students have laptops open mid-typing, a few are taking notes. Coffee cups on tables.

Style: Stripe Press photography aesthetic + Maker Faire warmth. Avoid: corporate training photo clichés.

Text overlay (Chinese, large bold sans-serif, white on subtle dark gradient at top-left third):
- Big headline (72-84px, bold geometric): 周三晚 7pm · 墨尔本 CBD
- Subhead (44-52px, bold): 嘉宾飞过来 · 学员物理出席
- Supporting line (28-32px, regular, orange #FF914D): "11 周线下 cohort · 不是 Zoom · 不是录播 · 同期校友是真的人"
- Bottom right corner (18px, monospace, orange): "MELBOURNE HUB · OPC · M01 · 2026"

Font minimum 24px hard requirement. Use ChatGPT gpt-image-2 (Sora 中文字弱). Text layer anchored top-left to avoid obscuring instructor / screen / students faces.
P-21 · SCENE

悉尼 / 布里斯班 卫星教室

gpt-image-2Sora 2-pass1600×900 × 2 张
City Model section · Sydney + Brisbane 各一张
Photorealistic photograph of a co-working classroom mid-session, students gathered around a single large screen showing a Zoom-style livestream of the Melbourne instructor.

For Sydney version: backdrop shows Sydney harbor / opera house silhouette through windows.
For Brisbane version: backdrop shows Brisbane river + Story Bridge through windows.

In both versions, 8-12 Asian Australian professionals seated at simple wooden tables. Some students are discussing with their physical neighbors. Local Tutor (different person from Melbourne instructor) visible standing near, ready to answer questions.

Mood: focused workshop energy, satellite-room camaraderie. NOT lecture hall passive.
Style: Stripe Press photography aesthetic + Maker Faire warmth.

Text overlay (Chinese, large bold sans-serif, white on subtle dark gradient at top-left or top-right third):
- Big headline (72-84px, bold geometric): 悉尼 / 布里斯班 不是二等公民
- Subhead (40-48px, bold): 卫星直播 + 本地 Tutor + 本地 networking 晚宴
- Supporting line (26-30px, regular, orange #FF914D): "你不用飞墨尔本 · 你的城市有人陪你 · 同期同城互相找客户"
- Bottom right corner (18px, monospace, orange): "SATELLITE CLASSROOM · OPC · M01 · 2026"

Font minimum 24px hard requirement. Use ChatGPT gpt-image-2 for text rendering. Two versions: Sydney version 文字色调 warmer, Brisbane version 文字色调 slightly cooler — same layout system.

⑤ 关键卖点配图 (RDTI / Demo Day / KILL POINT) · 4 张

P-22 · KILL

Phase 3 · RDTI 退税审核场景

gpt-image-21200×800
Phase 3 section / KILL 04 配图 · 全球独家 3 周亮点
Editorial photograph of an Australian accounting firm office, mid-consultation. A 40s Asian Australian CPA (in business casual) sits across from a 30s-40s client (founder), both reviewing a printed R&D Tax Incentive application document spread on a desk. Highlighter and pen visible. Mac open showing ATO myGov interface (subtle blur).

Atmosphere: collaborative, warm, "we're filling out this application together" energy, NOT formal client-meeting stiffness.

Caption overlay (Chinese, white text on subtle dark gradient at bottom): "Phase 3 · 澳洲 RDTI 43.5% 退税实战 · 持牌 CPA + Grant consultant 陪写申请"
P-23 · KILL

Demo Day pitch 现场

gpt-image-2Sora 2-pass1600×900
Phase 4 / Hero alternate / KILL 06 毕业硬指标
Photorealistic photograph of a Demo Day presentation moment. A 30s Asian Australian founder stands at the front of a small modern auditorium (50-80 seat capacity) presenting to an audience. On the screen behind: a clean landing page mockup showing real Stripe transaction data + traction metrics (MRR growth chart, user count, etc.).

In the front row: a panel of 4-5 judges visible — a senior CPA, a VC partner, the main instructor — taking notes. Audience: 18-25 fellow founders + some alumni + guests.

Mood: high-energy but not pep-rally — "I built this and I'm proud" energy.

Style: Y Combinator Demo Day photography aesthetic.

Text overlay (Chinese, large bold sans-serif, white on subtle dark gradient at top quarter or bottom band):
- Big headline (72-84px, bold geometric): 11 周后 · 你站在这里
- Subhead (40-48px, bold): 手里是 $1+ 真实付费 + ABN + Grant 申请回执
- Supporting line (26-30px, regular, orange #FF914D): "不是结业证 · 不是 PPT · VC + CPA + Grant consultant 真的在判断"
- Bottom right corner (18px, monospace, orange): "DEMO DAY · OPC · M01 · 2026"

Font minimum 24px hard requirement. Use ChatGPT gpt-image-2 for text rendering. Text layer should NOT obscure the founder's face / the projection screen — anchor to top OR full-width bottom band.
P-24 · DATA

KILL 02 · Cohort 经济网络图

gpt-image-21200×1200
COHORT ECONOMY section 顶部 / 小红书数据图
Editorial data visualization in dark navy + cream + orange palette. A central node labeled "YOU" (你) surrounded by 24 smaller nodes labeled with archetype icons (senior eng / PM / lawyer / accountant / founder). Lines connecting all nodes form a dense network web in orange and yellow.

Around the edges: floating callout cards in Chinese:
- "互为早期客户 · $500-5,000 / 次"
- "互为服务采购 · $2k-20k / 次"
- "互为天使投资 · $5-50k angel check"
- "互为客户引荐 · 每次 $5-50k value"

Bottom right large stat: "$240k-1.9M 网络潜在交易额"

Style: The Economist data viz + Stripe annual report. Clean lines, not crowded. NO clip-art people icons. NO crypto/Web3 aesthetic. Minimal and dense.
P-25 · DATA

KILL 03 · 10 Faculty 矩阵图

gpt-image-21200×800
FACULTY section 顶部 banner
Editorial illustration in navy + cream + orange. A 2-row × 5-column grid, each cell containing:
- A minimalist circular icon representing a faculty type (think Linear / Notion icon aesthetic, not generic clipart)
- Label below in Chinese: 麦肯锡 · SEO · Growth · Senior eng · 微软 · AI Engineer · CPA · Grant · VC · Founder

Above the grid: large headline in Chinese "10 类 Faculty 单独咨询 1 年 $43-176k AUD"
Below the grid: small stat "微软 + VC 用钱买不到"

Style: clean editorial poster, NOT a slide template. NO photos in cells. NO stock-photo handshakes.

⑥ 社媒投放变体 (小红书 / X / 公众号) · 3 张

P-26 · SOCIAL

小红书 9 宫格 · 课程封面

gpt-image-21242×1660 × 9 张
小红书发文 9 图 carousel · 招生首发图
Vertical poster, 1242×1660 portrait. Cream background #fffbe6 + subtle orange #FF914D corner accent.

Page 1 / Cover:
- Headline (60px, black bold): "OPC 一人公司"
- Sub (32px, orange): "11 周 · 三城线下 · 拿澳洲 Grant"
- Bottom badge (28px, white on navy): "首期招生 · 限额 25 人"
- Visual: minimal hand-drawn arrow ↗ icon

Font minimum 24px (社媒小字不可读硬要求). Single punchy headline + 2-3 supporting bullets per page.

Page 2 / WHY NOT 其他课:
- Headline: "OpenClaw / AI Engineer 都是打工"
- Body: 3 bullets in 32-40px font
- Background: same cream + orange

Page 3-9 follow similar structure for the 7 KILL POINTS (cohort 经济 / 10 类 Faculty / RDTI 退税 / 6 项硬指标 / Demo Day / 三城线下 / 校友 office hour).
P-27 · SOCIAL

X / Twitter / LinkedIn 配图

gpt-image-21600×900
X 单帖配图 / LinkedIn post · build-in-public
Editorial poster, dark navy background, single bold quote in white center:

"用 AI 做澳洲一人公司
拿 Grant 退税
走出打工天花板"

Below the quote, smaller orange text: "ONE PERSON COMPANY · 11 weeks · Melbourne + Sydney + Brisbane · Apply now"

Style: extremely minimal, NYT op-ed aesthetic. NO clutter. NO logos beyond a small "jiangren.com.au" at bottom corner.
P-28 · SOCIAL

微信公众号头图

gpt-image-2900×500
公众号长文头图
Editorial photograph + text overlay. Background: dim Melbourne CBD evening skyline (Eureka tower / Federation Square area). Overlay text:

- Large title (Chinese, white bold): "AI 一人创业营 · 首期招生"
- Subtitle (orange): "11 周 · 三城线下 · 限额 25 人"
- Bottom-left small text: "ONE PERSON COMPANY · M01 · JUN 2026"

Style: Bloomberg / The Atlantic banner aesthetic.

✅ 验收 checklist · 每张生完跑一遍

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