Business AI · ENGLISH · ONE-DAY WORKSHOP

Build Your Marketing & Sales Engine with Claude

Create a repeatable workflow—from customer research to campaign creation and sales follow-up.

Marketing and sales involve more than generating a few posts. You need to understand your customers, explain your offer, support your claims and follow up with relevant information.

Explore the sample outcome View the day’s agenda

22 November 2026

Melbourne · Proposed: 10:00 AM–4:00 PM AEDT
Includes lunch break and two short breaks. Meals are not advertised as included.

Early bird A$328 · Standard A$389

Standard fee: A$389. Early bird: A$328 until 15 November 2026, 11:59 PM AEDT (Melbourne time).

Instructor and exact venue: to be confirmed. Account requirements and any software or API charges will be confirmed before registration.

See the kind of outcome you’ll build

Fictional, pre-generated campaign · complete sample materials · no publishing or sending.

Studio North: a clearer website for your next customer

A visitor should be able to understand your service, see an example and know how to contact you. Studio North offers a focused website review for independent consultants. You receive an annotated page review, a suggested page structure and a prioritised revision list. The review does not include a new website or promise increased enquiries. Send your website address and the one service you most want visitors to understand; we will confirm scope before quoting.

About the workshop

Use Claude to build a repeatable process around one product, service or event. Organise business context, research customer needs, develop a campaign and prepare personalised sales follow-ups.

Start by examining a complete example campaign, including its research, finished content and response drafts. Then create your own materials using non-sensitive business information or a provided fictional business. No coding experience is required.

What you’ll learn

1. Organise your offer, audience, brand voice and supporting evidence into a business context pack.

2. Research customer needs and competitors, record sources and distinguish facts from assumptions.

3. Connect a customer problem, a specific offer and a clear call to action.

4. Produce a complete campaign page and consistent supporting messages.

5. Draft relevant sales follow-ups without inventing facts or commitments.

6. Save reusable instructions, templates and review criteria.

Your day, session by session

Five hours of instruction and practical work within a six-hour day. Times are proposed.

10:00–10:30 · Explore a Complete Campaign

Review the example business, research, campaign assets and follow-up materials.

10:30–11:30 · Define Your Offer and Customer

Build a business context pack and investigate customer needs using source material.

11:30–11:45 · Break

11:45–12:45 · Develop Your Campaign

Select a message, supporting evidence, audience and call to action.

12:45–13:15 · Lunch

13:15–14:30 · Create Your Campaign Materials

Produce a complete landing-page draft, three supporting messages and a four-week content plan.

14:30–14:45 · Break

14:45–15:40 · Build Your Follow-Up Workflow

Draft responses for sample enquiries, review claims and save reusable instructions.

15:40–16:00 · Campaign Review

Present the campaign, receive feedback and identify required approvals.

What you’ll leave with

A reusable business context and brand voice pack.
A source-linked customer and competitor research summary.
One complete campaign landing-page draft.
Three supporting promotional messages and a four-week content plan.
Three personalised follow-up drafts for different enquiry scenarios.
A review checklist covering factual claims, tone and commitments.

All materials remain drafts for human review. Publishing, sending messages, purchasing advertising and connecting a live CRM are outside the core workshop.

Who should attend?

Small business owners, founders, consultants, freelancers, marketers and professionals responsible for business development.

Before you attend

Bring a laptop and non-sensitive information about one offer: a website, service description, brand materials and common customer questions. A fictional business pack will be provided as an alternative. Required Claude access and separate software costs will be confirmed before registration.

Each workshop is standalone. No software credits, official certification or exam fees are advertised as included.

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