该课程专注于组织的营销传播的开发，管理和控制。 主题包括广告，促销，公共关系和其他沟通要素，互联网和交互式媒体广告也包括在内； 将促销活动与其他营销组合决策相结合的重要性； 市场经理在计划，实施和评估市场传播中的作用； 参与开展促销活动的运营和创意要素； 与客户沟通的策略及其基本原理，并了解替代的说服技术以及采用这些策略时可能遇到的问题。
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