该课程解决了当代商业组织中管理人员和营销人员面临的道德挑战。 在道德上值得怀疑的做法可能包括血汗工厂的劳动，自然环境的破坏，广告中的性行为以及政治游说和影响。 但是，商业和营销也可以表现出道德上的领导力，例如通过绿色产品，与因果相关的营销和可持续供应链。 本主题将探讨企业为何在有关企业社会责任（CSR）和可持续性的辩论中以这些方式做出回应，包括战略，道德和批判/政治观点。 然后，主题讨论哪些道德问题对特定的利益相关者群体（包括员工，消费者，政府和NGO活动家）很重要。
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