### 课程定位 MKTG7504（Service Strategy）是 UQ 商科体系中的关键课程，目标是把课堂概念转成可执行分析与决策能力。课程强调“理解框架、验证数据、输出结论”的完整流程，既服务后续高阶课程，也直接对应实习中的真实业务任务。 ### 技术栈与学习内容 内容通常覆盖财务分析、管理决策、市场洞察或国际商务方法，并结合 Excel、统计分析、案例研究与商业表达训练。你不只要会算结果，还要解释口径、假设和限制条件，保证结论可复核、可落地。 ### 课程结构 课程一般 13 周推进：前段打基础，中段做案例与作业，后段综合冲刺。考核常见为 Quiz/Lab、报告/作业、小组展示与期末评估。评分除正确性外，也重视结构化表达、论证逻辑和交付质量。 ### 适合人群 适合想提升分析、表达和协作能力的商科学生，尤其是准备走咨询、金融、运营、市场或管理方向的同学。建议每周投入 8-12 小时，保持“预习-练习-复盘”节奏，比考前突击更稳。
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