本单元的重点是微观经济学，即研究稀缺性下的选择。所有企业、消费者、甚至国家及其政府的资源都是有限的。本单元对微观经济分析进行了介绍，重点是与商业相关的概念和应用。它涉及个人消费者和公司如何做出决策以及他们在市场中如何互动。本单元介绍了用于分析政府解决市场失灵的政策的工具。本单元为进一步学习和专攻商业经济学提供了一个严格的平台，并提供了宝贵的分析工具，以补充一般的商业培训，无论其研究领域如何。
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