目前推动企业转型的力量，如全球化、数字革命和环境可持续发展，要求企业处于不断变化的状态，以便在动荡的市场中保持竞争力。然而，由于公司需要维持其现有的收入来源，他们需要通过一系列综合业务转型项目来取得进展。在本单元中，学生将学习如何在本地和全球背景下分析一个组织，并发展管理数字业务转型举措所需的技术知识。涵盖的主题包括：数字业务转型的驱动力，将变革作为一个过程进行管理，分析信息和流程，以及规划、领导、维持、传播和学习转型项目。
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