商业分析以及解释和应对相关产出的能力是信息时代竞争优势的一个主要来源，因此是全球领先的商业优先事项。近来，这一领域已经从一个技术话题演变为一个管理重点，对数据管理的新能力产生了前所未有的需求。本单元从商业而非技术角度出发，涵盖了战略和运营分析及决策背景下的企业生态系统。主题包括通过高级分析进行创新，数据驱动的绩效管理，战略业务改进和复杂的商业智能项目的管理。本单元提供了使用商业平台的实践经验，结合深入的分析技能，使完成本单元的学生能够帮助任何组织从数据和信息中获得更多的价值，并在分析中竞争。
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