本单元探讨了营销活动如何以数字方式设计、构思和执行。本单元特别关注数字技术和社交媒体平台的网络性质所特有的技术。它们在营销策略中的应用，特别是在品牌建设、目标受众、公共关系和沟通方面的应用，旨在让学生了解数字消费者的旅程。
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