本学习单元介绍了当前营销传播中的理论和实践概况。它将包括主要媒体（电视、广播、印刷品、户外、电影）中的广告、销售促进、个人销售和新媒体，如互联网。它将为学生提供一个良好的理论/概念基础，以及营销传播规划和实施的战略/实践观点。
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