本单元向学生介绍了使用营销概念的国际营销。它首先考虑环境因素，然后研究营销策略如何受到这些环境因素的影响。它使学生认识和理解国际营销概念，并强调其在快速变化的全球经济中的重要性。此外，该单元还培养学生在不同的国际背景下设计和实施营销战略的技能。
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