这个顶点单元通过整合知识和巩固整个市场营销专业的关键技能，弥补了理论和实践之间的差距。它的目的是为学生提供识别、分析和解决当代市场营销问题的实践经验。本单元的大部分内容致力于基于问题/体验的学习方法。学生通过展示他们应用概念、理论、框架、方法和技能来解决营销领域面临的真实问题和挑战的能力，确保他们的职业准备。
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