本单元是对营销战略和规划的调查。它批判性地评估了关键的营销战略概念，如SWOT分析；替代方案的识别和评估；为战略决策提供信息的营销研究；替代方案的选择和战略的实施以及营销组合要素在营销战略中的作用。它还批判性地评估了可持续和非可持续的优势。
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