<p>2020年Master of Commerce里Marketing specialisation的必修core unit，2021年成了选修。课程主要介绍了一系列消费者行为的相关概念、原理和应用，并结合大量生动的现实例子帮助学生理解。对消费者行为的解释涉及到经济学、心理学和社会学等原理，有趣且不难理解。作业设置旨在分析消费者行为并定制商品和服务的营销方法，有小组作业和个人作业，但没有final，作业难度中等。</p>
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