<p>这是一门可以作为Marketing专业的专业选修课。是Marketing与数据分析融合的一门课。</p> <p>在商业和营销有两个根本性的转变。一方面，公司更加专注于管理与客户的关系。另一方面，由于客户、竞争对手和市场的数据呈指数级增长，公司的决策比以往任何时候更受数据驱动。为了获得、保留和发展客户基础，了解如何获取客户信息以及如何理解客户信息是至关重要的。</p> <p>该课程分为两个注重板块，一是理论知识的学习：理论知识分为 市场营销与客户关系管理方面（从理论与实际案例中 了解 当今市场营销趋势的转变，战略性客户关系管理，以及如何理解，管理客户关系），以及数据分析在客户关系管理中的作用与运用。二是介绍操作各个不同软件展示数据可视化，分析相关客户数据库，从客户数据中获得有利的商业见解从而帮助公司盈利，赋予更多价值。该科目涉及统计学知识，但不需要同学有任何统计学基础。</p> <p> </p>
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