现在，企业获得非常丰富的信息数据集是很常见的，这些数据往往是作为一个公司或业务单位的主要机构活动的副产品自动产生的。数据挖掘涉及推断和验证数据中的模式、结构和关系，作为支持商业环境中决策的工具。本单元提供了对商业和市场数据的可视化和分析的主要统计方法的深入了解。它提供了提取特定任务所需信息的必要工具，如信用评分、预测和分类、市场细分和产品定位。重点是使用现代软件工具进行数据挖掘的商业应用。
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