机器学习是数据分析的一个基本方面，它可以在现代商业中自动建立分析模型。在大数据时代，管理者能够使用非常大而丰富的数据源，并在定量数据分析的基础上做出商业决策。机器学习涵盖了一系列最先进的方法/算法，它们从数据中反复学习，使计算机能够在这些数据中找到隐藏的模式和关系，从而支持商业决策。本单元介绍了现代机器学习技术，并培养了使用数据进行日常商业决策的技能。主题包括。机器学习基础；现代回归方法；高级分类技术；潜在变量模型；支持向量机（SVM）和核方法；人工神经网络；深度学习；以及大数据的机器学习。重点是涉及商业数据分析的应用。学生将通过使用适当的计算包，练习将机器学习算法应用于真实世界的数据集。
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