在当今数据丰富的商业环境中，准确而有效的数据分析是一项至关重要的技能。可视化数据分析（VDA）是分析各种商业相关数据，特别是复杂的高维数据不可或缺的科学工具。应用包括财务报表、资本市场数据、营销数据、供应链数据等的可视化。VDA有能力将大量的信息编码到一个小空间里，然后可以直观地解释为决策。本单元借鉴了统计学、计算机科学、行为心理学和信息设计，将数字和文本数据可视化。它介绍了描述、探索、推理和诊断所需的统计和数据分析方法，使用了数据还原、视觉挖掘、平滑、聚类和验证技术。在完成本单元后，学生应能熟练地制作高完整性的视觉效果，以实现快速和精确的商业决策。学生还将了解到视觉感知的局限性，以及如何设计强大的视觉效果，以利用我们自然的认知倾向，偏爱视觉类型的信息。
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