Customer Data & Analytics Lead

Type: Full-time
Level: Junior Level
4 years ago
Deadline: 2020-10-19

Job Description

  • Engage with stakeholders across Lotteries and use our wealth of Customer and Product data to deliver analytics, insights, reporting and visualization across customer, product, marketing & operational areas.
  • Identify opportunities for business activities to drive revenue.
  • Contribute to the formulation of marketing and business strategy.
  • Manage CRM campaign data, workflows and post campaign reporting to drive our world class CRM program.

Job Requirement

  • Minimum 1+ years experience leading a team of analysts responsible for delivering reports and insights to a broad range of stakeholders, ideally in the marketing, customer and CRM fields;
  • This is a hands-on role, so proficiency in SQL, SAS, Teradata Studio or similar will be important
  • Expertise selecting context-appropriate analysis and reporting and visualisation techniques, with hands-on skills with common marketing analytics techniques;
  • Knowledge of CRM campaign management and supporting technologies, e.g. Adobe Campaign or similar, and Adobe Marketing and Advertising Cloud an advantage
  • Highly organized with an ability to work under tight deadlines and shifting priorities
  • Strong customer facing skills and the ability to present and communicate analytical and technical concepts with confidence and in an easy-to-understand fashion to a non-technical audience.

Company Introduction

Tabcorp is a world-class diversified gambling entertainment company We’re Australia’s largest gambling entertainment company. Together, we build on our 100+ year heritage by delivering Excitement with Integrity, every day. Each one of us is here to put our customers at the heart of everything we do by creating moments that engage, surprise and thrill. We're proud to shape our industry for the better. Because together, anything is possible.

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