Digital Marketing入门课

课程大纲

SEO & Advertising
What is SEO
1. - Understand what is Digital Marketing?
2. - Understand what is SEO?
3. - Understand the differences between SEO, SEM, SMM and EDM.
4. - The importance of SEO
5. -  How SEO works, what’s the main ranking factors?
On-Page SEO (Content)
1. - What is On-Page SEO?
2. - On-Page SEO ranking factors
3. - How you structure your website and content?
4. - The importance of internal linking
5. - The importance of video and image content
How to do Keywords Research
1. - The importance of keyword research
2. - Type of keywords
3. - What tools we can use for keyword research?
4. - What is content marketing?
5. - How to do market and opportunities analysis?
Technical SEO
1. - What is technical SEO?
2. - Technical SEO challenges
3. - How we improve our technical SEO?
4. - What is CWV?
SEO Tools
1. - Common SEO Tools
2. - How to set up GSC?
3. - How to set up GA?
4. - How to use Chrome SEO extension?
5. - How to use Google Advanced Search Operators?
6. - The importance and relationship between Data Analysis and SEO
7. - Popular SEO resources
Video SEO
1. - The difference between Video and Text SEO
2. - How to improve your Youtube Video’s ranking?
Off-Page SEO
1. - What is off-page SEO?
2. - How to build up your off-page SEO and improve your brand authority?
3. - How to optimise your brand?
Local SEO
1. -How to create Google My Business?
2. -How to optimize GMB?
3. -How to optimize your website for your local market?