视频课程
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掌握

Digital Marketing入门课

课程学习,掌握SEO, Social Media, Email Marketing等专业技能

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课程大纲

    SEO & Advertising
    What is SEO
    1. - Understand what is Digital Marketing?
    2. - Understand what is SEO?
    3. - Understand the differences between SEO, SEM, SMM and EDM.
    4. - The importance of SEO
    5. -  How SEO works, what’s the main ranking factors?
    On-Page SEO (Content)
    1. - What is On-Page SEO?
    2. - On-Page SEO ranking factors
    3. - How you structure your website and content?
    4. - The importance of internal linking
    5. - The importance of video and image content
    How to do Keywords Research
    1. - The importance of keyword research
    2. - Type of keywords
    3. - What tools we can use for keyword research?
    4. - What is content marketing?
    5. - How to do market and opportunities analysis?
    Technical SEO
    1. - What is technical SEO?
    2. - Technical SEO challenges
    3. - How we improve our technical SEO?
    4. - What is CWV?
    SEO Tools
    1. - Common SEO Tools
    2. - How to set up GSC?
    3. - How to set up GA?
    4. - How to use Chrome SEO extension?
    5. - How to use Google Advanced Search Operators?
    6. - The importance and relationship between Data Analysis and SEO
    7. - Popular SEO resources
    Video SEO
    1. - The difference between Video and Text SEO
    2. - How to improve your Youtube Video’s ranking?
    Off-Page SEO
    1. - What is off-page SEO?
    2. - How to build up your off-page SEO and improve your brand authority?
    3. - How to optimise your brand?
    Local SEO
    1. -How to create Google My Business?
    2. -How to optimize GMB?
    3. -How to optimize your website for your local market?
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地址

Level 10b, 144 Edward Street, Brisbane CBD(Headquarter)
Level 8, 11 York st, Wynyard, Sydney CBD
Business Hub, 155 Waymouth St, Adelaide SA 5000

Disclaimer

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JR Academy acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present. Aboriginal and Torres Strait Islander peoples should be aware that this website may contain images or names of people who have since passed away.

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