项目实训营
header-img

掌握

Digital Marketing项目训练营

课程学习,掌握SEO, Social Media, Email Marketing等专业技能

header-img

课程大纲

    知识加油站
    What is SEO?
    1. - Understand what is Digital Marketing?
    2. - Understand what is SEO?
    3. - Understand the differences between SEO, SEM, SMM and EDM.
    4. - The importance of SEO
    5. - How SEO works, what’s the main ranking factors?
    On-Page SEO (Content)
    1. - What is On-Page SEO?
    2. - On-Page SEO ranking factors
    3. - How you structure your website and content?
    4. - The importance of internal linking
    5. - The importance of video and image content
    How to do Keywords Research
    1. - The importance of keyword research
    2. - Type of keywords
    3. - What tools we can use for keyword research?
    4. - What is content marketing?
    5. - How to do market and opportunities analysis?
    Technical SEO
    1. - What is technical SEO?
    2. - Technical SEO challenges
    3. - How we improve our technical SEO?
    4. - What is CWV?
    SEO Tools
    1. - Common SEO Tools
    2. - How to set up GSC?
    3. - How to set up GA?
    4. - How to use Chrome SEO extension?
    5. - How to use Google Advanced Search Operators?
    6. - The importance and relationship between Data Analysis and SEO
    7. - Popular SEO resources
    Video SEO
    1. - The difference between Video and Text SEO
    2. - How to improve your Youtube Video’s ranking?
    Off-Page SEO
    1. - What is off-page SEO?
    2. - How to build up your off-page SEO and improve your brand authority?
    3. - How to optimise your brand?
    Local SEO
    1. -How to create Google My Business?
    2. -How to optimize GMB?
    3. -How to optimize your website for your local market?
    DM真实公司实习
    澳洲本地公司线下/线上实习
    1. - 可以在家或者公司进行线上或线下实习
    2. - 表现优异的实习生可能会被公司留用,成为全职员工。
    3. - 公司分布于澳大利亚的霍巴特、悉尼和墨尔本,实习生可以根据自己的地理位置选择最适合的实习地点。
    4. - 学习和实践数字营销策略,并协助团队成员完成各种任务,如制定营销计划、创建数字内容、管理社交媒体账户等。
    5. - 与团队成员紧密合作,了解数字营销行业的最新趋势和最佳实践,提升自己的技能和知识水平。
    DM 1v1就业辅导
    简历修改优化
    1. DM简历该有的亮点:
    2. 1. 工作经验:反映你的软技能,解决问题的能力
    3. 2. DM Skills
    4. 3. 个人经历:格式问题、个人参与内容、highlight
    5. 4. Technical Skills:加分项
    6. DM简历反模式:
    7. - 格式混乱
    8. - 时间混乱
    9. - 拼写错误
    10. - 没看清楚JD
    11. - 不易读
    12. - 没亮点
    面试指导
    1. DM面试要注意的问题:
    2. - 对个人经历、优缺点、期望和职业规划有清晰认识
    3. - 联系DM知识体系回答问题
    4. - 揣摩面试官想要的答案
    5. - 可视化自己的思考过程和解决问题的能力
    6. - 组织能力、分析能力、使用工具能力、执行力等
    7. - 体现正确的三观
    8. - 用STAR方法包装故事
    9. 电话面技巧:展现自己对公司JD的充分理解、熟悉个人经历以及自己的期望
    10. DM技术面试:展现对DM知识体系的理解
    11. DM role play:展现自己的执行力
    12. Culture面试:会讲故事,三观正
    13. 导师干货:关于面试的体会和建议
logo

Follow Us

linkedinfacebooktwitterinstagramweiboyoutubebilibilitiktokxigua

We Accept

/image/layout/pay-paypal.png/image/layout/pay-visa.png/image/layout/pay-master-card.png/image/layout/pay-stripe.png/image/layout/pay-alipay.png

地址

Level 10b, 144 Edward Street, Brisbane CBD(Headquarter)
Level 8, 11 York st, Wynyard, Sydney CBD
Business Hub, 155 Waymouth St, Adelaide SA 5000

Disclaimer

footer-disclaimerfooter-disclaimer

JR Academy acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present. Aboriginal and Torres Strait Islander peoples should be aware that this website may contain images or names of people who have since passed away.

匠人学院网站上的所有内容,包括课程材料、徽标和匠人学院网站上提供的信息,均受澳大利亚政府知识产权法的保护。严禁未经授权使用、销售、分发、复制或修改。违规行为可能会导致法律诉讼。通过访问我们的网站,您同意尊重我们的知识产权。 JR Academy Pty Ltd 保留所有权利,包括专利、商标和版权。任何侵权行为都将受到法律追究。查看用户协议

© 2017-2024 JR Academy Pty Ltd. All rights reserved.

ABN 26621887572