Understand the certification
认证概述
Microsoft Dynamics 365 Customer Insights - Data Specialist (MB-260) 认证验证您在该领域的专业知识和实践能力。通过本备考课程，系统化学习考试核心知识点。
考试领域
- Unify customer data — 22%
- Create segments/measures — 18%
- Configure enrichments/predictions — 18%
- Configure real-time journeys — 18%
- Manage environments — 16%
- Topic 1 — 6%
适合人群
- 准备参加 MB-260 认证考试的 IT 专业人员
- 希望验证专业技能的从业者
- 寻求职业发展的技术人员
Exam at a glance
- Exam code
- MB-260
- Provider
- Azure
- Format
- Single choice / Multiple select
- Language
- English
- Validity
- 3 years
- Exam fee
- $165
Skills in focus
Learning outcomes
- 获得 MB-260 官方认证
- 掌握考试核心知识点和最佳实践
- 具备通过认证考试的实战能力
- 提升职业竞争力
Who this is for
- 准备参加 MB-260 认证考试的专业人员
- 希望系统化学习 MB-260 知识体系的从业者
- 寻求职业认证提升的 IT 专业人员
Before you start
- 具备相关领域基础知识
- 建议有一定的实践经验
Your learning path
8 chapters
Plan your preparation
- Learning hours
- 64h
- With relevant experience
- 4-6 weeks
- Starting from scratch
- 8-10 weeks
- Daily study
- 1-2h
Included in your preparation
- 8 个系统化学习章节
- 111 精选练习题，每题附详细解析
- 仿真模拟考试（60 题/120 分钟）
- 错题本 + 智能复习，薄弱环节针对性突破
- 学习进度可视化追踪
Preparation tips
- 60 题 120 分钟，平均每题 2 分钟，合理分配时间
- 及格分 700/1000，不确定的题先标记跳过，回头再做
- 排除法非常有用 — 先排掉明显错误的选项，剩下的再分析
- 多选题会告诉你选几个，仔细看题目要求
Common mistakes
- 没有读完所有选项就选答案 — 题目经常有"最佳"答案和"正确但不最佳"的干扰项
- 备考只刷题不理解原理 — 考试场景题需要理解底层概念
- 忽略时间管理 — 在难题上卡太久，导致后面简单题没时间做
Before you register
What core domains does the MB-260 exam cover?
MB-260 covers five domains of the Dynamics 365 Customer Insights - Data platform: Unify customer data (22%), Create segments and measures (18%), Configure enrichments and predictions (18%), Configure real-time journeys (18%), and Manage environments (16%). The focus is on customer data unification and analytics capabilities.
What are the question types and passing criteria for MB-260?
The exam is 120 minutes long with approximately 40-60 questions (multiple choice, drag-and-drop, scenario-based), requiring a passing score of 700/1000. It may include case study questions presenting business scenarios requiring the best solution. The exam fee is $165 USD.
What prerequisites are needed for MB-260?
Foundational knowledge of the Dynamics 365 platform and understanding of Customer Data Platform (CDP) concepts is recommended. You should be familiar with data ingestion, data mapping and unification processes, Power Query data transformations, and Azure data services basics. Candidates with CRM or data analytics experience will find it easier to get started.
What is the difference between Customer Insights - Data and Customer Insights - Journeys?
Customer Insights - Data (formerly Audience Insights) focuses on customer data unification, segmentation, and analytics as a data platform role. Customer Insights - Journeys (formerly Marketing) focuses on marketing automation and customer journey orchestration. MB-260 primarily tests the Data module but also covers integration configuration with Journeys.
How long is the MB-260 certification valid? How do I renew?
MB-260 certification is valid for 1 year. Microsoft requires passing a free online renewal assessment annually to maintain certification validity. The renewal assessment typically opens 6 months before expiration and can be completed for free on Microsoft Learn.
Learner experiences
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