CitrusAd is an Australian-founded retail media technology company that provides a white-label advertising platform for retailers and e-commerce marketplaces. The platform enables retailers to monetize their digital shelf space by offering sponsored product placements and display advertising to brands and sellers. CitrusAd was acquired by Epsilon (a Publicis Groupe company) in 2022, significantly expanding its reach and capabilities in the retail media advertising space.
CitrusAd is an Australian-founded retail media technology company that provides a white-label advertising platform for retailers and e-commerce marketplaces. The platform enables retailers to monetize their digital shelf space by offering sponsored product placements and display advertising to brands and sellers. CitrusAd was acquired by Epsilon (a Publicis Groupe company) in 2022, significantly expanding its reach and capabilities in the retail media advertising space.