Nielsen

Nielsen is a global measurement and data analytics company that provides media and marketing data intelligence to content creators, advertisers, and media companies worldwide. With operations in Australia and more than 55 countries, Nielsen measures consumer behaviour across TV, digital, streaming, and retail channels, providing the industry-standard audience measurement metrics used by broadcasters, advertisers, and media buyers. Nielsen's Australian operations focus on audience ratings for television and digital media, as well as retail measurement data through its consumer panels. The company employs data scientists, software engineers, research analysts, and market intelligence specialists who maintain and evolve its measurement methodologies and technology platforms.