Keep it Cleaner (KIC) is an Australian health and wellness app company founded by Laura Henshaw and Steph Claire Smith. The platform offers fitness programs, nutrition guidance, yoga, meditation, and wellness content through a subscription-based mobile app. KIC has grown into one of Australia's most popular wellness apps, serving hundreds of thousands of members with a holistic approach to healthy living. The company emphasizes body-positive, sustainable health habits rather than extreme fitness or diet culture.
Keep it Cleaner (KIC) is an Australian health and wellness app company founded by Laura Henshaw and Steph Claire Smith. The platform offers fitness programs, nutrition guidance, yoga, meditation, and wellness content through a subscription-based mobile app. KIC has grown into one of Australia's most popular wellness apps, serving hundreds of thousands of members with a holistic approach to healthy living. The company emphasizes body-positive, sustainable health habits rather than extreme fitness or diet culture.