
Xiaohongshu (小红书, also known as RED or Little Red Book) is a popular Chinese social media and e-commerce platform where users share lifestyle content through short videos and photos. Founded in 2013 in Shanghai, it has become one of China's most influential content-driven commerce platforms.
Xiaohongshu (小红书, also known as RED or Little Red Book) is a popular Chinese social media and e-commerce platform where users share lifestyle content through short videos and photos. Founded in 2013 in Shanghai, it has become one of China's most influential content-driven commerce platforms.