
Deputy is an Australian workforce-management SaaS platform founded in 2008 by Ashik Ahmed and Steve Shelley, headquartered in Sydney CBD. The platform handles employee scheduling, time-and-attendance, labour-cost forecasting, and compliance for shift-based businesses across hospitality, retail, healthcare, and logistics. Primary customer segment is multi-site SMBs and mid-market chains with hourly workers — Deputy reports serving over 365,000 workplaces across 100+ countries (deputy.com/about 2025). Key differentiators are deep ANZ award-interpretation compliance, AI-powered auto-scheduling (launched 2023), and integrations with Xero/MYOB/QuickBooks/payroll providers. Competes with When I Work (US), Sling, Workforce.com, and Quinyx (EU). Reached unicorn status with a USD ~144M Series B led by IVP and Valar Ventures, with a USD 1.1B valuation as of the March 2024 Series B extension (Startup Daily 2024, Pitchbook). Annual revenue reported at USD 75M as of August 2025 (Tracxn 2025).
Deputy is an Australian workforce-management SaaS platform founded in 2008 by Ashik Ahmed and Steve Shelley, headquartered in Sydney CBD. The platform handles employee scheduling, time-and-attendance, labour-cost forecasting, and compliance for shift-based businesses across hospitality, retail, healthcare, and logistics. Primary customer segment is multi-site SMBs and mid-market chains with hourly workers — Deputy reports serving over 365,000 workplaces across 100+ countries (deputy.com/about 2025). Key differentiators are deep ANZ award-interpretation compliance, AI-powered auto-scheduling (launched 2023), and integrations with Xero/MYOB/QuickBooks/payroll providers. Competes with When I Work (US), Sling, Workforce.com, and Quinyx (EU). Reached unicorn status with a USD ~144M Series B led by IVP and Valar Ventures, with a USD 1.1B valuation as of the March 2024 Series B extension (Startup Daily 2024, Pitchbook). Annual revenue reported at USD 75M as of August 2025 (Tracxn 2025).
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