Payo

Payo is an Australian fintech startup that pioneered the Buy Now Pay Later (BNPL) model exclusively for the hospitality industry. The platform allows customers at restaurants, bars, and cafes to split their dining bills into four interest-free instalments. Active in Brisbane and Melbourne with plans for further expansion, Payo targets a previously underserved niche within the broader BNPL market. As a small early-stage startup, Payo operates in a highly competitive fintech landscape. The company faces challenges from larger BNPL providers and payment platform incumbents, but differentiates through its exclusive hospitality industry focus.