Upstreet

Upstreet is an Australian fintech startup that facilitates fractional share rewards for consumers when they shop with partner brands. With over 100 Australian and international brand partners, Upstreet enables customers to earn fractional shares as they spend, creating a novel loyalty program that turns shoppers into shareholders. Independent research supports the model, showing that customer-shareholders purchase more frequently and are more loyal. Upstreet operates through a mobile app and Chrome extension.