Xero

Xero is a New Zealand-founded cloud-based accounting software company that serves small and medium-sized businesses globally. Listed on the ASX, Xero provides online accounting, payroll, invoicing, and bookkeeping tools, competing primarily with Intuit QuickBooks and MYOB. The company has grown significantly since its 2006 founding, with a strong presence in Australia, New Zealand, the UK, and expanding into North America and Southeast Asia. Xero is known for its ecosystem of over 1,000 third-party app integrations and its focus on making accounting accessible to non-accountants.