
Zeller is an Australian business-payments fintech founded in 2020 by Ben Pfisterer (former Square Asia-Pacific + Australia head) and Dominic Yap (Square strategy alumnus), headquartered in Melbourne. The platform bundles EFTPOS terminals, business transaction accounts, debit cards, invoicing and a payment gateway into a single 'business-banking alternative' for Australian SMBs. Primary customer segment is small-to-mid Australian businesses underserved by the Big-4 banks (CBA/Westpac/NAB/ANZ) — Zeller now serves 100,000+ Australian businesses with a team of ~320 staff (Inspirepreneur 2024, SmartCompany 2024). Key differentiators are integrated terminal + account + card stack (vs Square's narrower POS focus and Tyro's terminal-only history) and faster settlement. Reached unicorn status with a Mar 2022 Series B of AUD 100M led by Headline at >AUD 1B valuation (TechCrunch 2022-03), making it one of Australia's fastest companies to reach unicorn (2 years from founding). 2024 launched UK expansion with ex-ByteDance exec Lars Weber as UK Country Manager, signalling first international move (SmartCompany 2024).
Zeller is an Australian business-payments fintech founded in 2020 by Ben Pfisterer (former Square Asia-Pacific + Australia head) and Dominic Yap (Square strategy alumnus), headquartered in Melbourne. The platform bundles EFTPOS terminals, business transaction accounts, debit cards, invoicing and a payment gateway into a single 'business-banking alternative' for Australian SMBs. Primary customer segment is small-to-mid Australian businesses underserved by the Big-4 banks (CBA/Westpac/NAB/ANZ) — Zeller now serves 100,000+ Australian businesses with a team of ~320 staff (Inspirepreneur 2024, SmartCompany 2024). Key differentiators are integrated terminal + account + card stack (vs Square's narrower POS focus and Tyro's terminal-only history) and faster settlement. Reached unicorn status with a Mar 2022 Series B of AUD 100M led by Headline at >AUD 1B valuation (TechCrunch 2022-03), making it one of Australia's fastest companies to reach unicorn (2 years from founding). 2024 launched UK expansion with ex-ByteDance exec Lars Weber as UK Country Manager, signalling first international move (SmartCompany 2024).