📖 课程概览
选课速读: MGMT 90205《Research Design》是 墨尔本大学 的公开课程页面。当前可确认的信息包括 2 学分,难度 中等。
课程简介摘要:This subject introduces graduate research students to the practical is。
This subject introduces graduate research students to the practical issues and expectations of designing and executing a research project in management and marketing. Topics include: The nature of the research process and key decisions made in designing and executing a project The ‘practicalities’ of conducting research, including how to identify, analyse and synthesise published research findings, developing research questions and designing studies Managing potential ethical issues in conducting organisation-based and marketing research and writing up a transparent and effective methods section