📖 课程概览
选课速读: MKTG 20006《Brand Management》是 墨尔本大学 的公开课程页面。当前可确认的信息包括 2 学分,难度 中等。
课程简介摘要:This subject develops students’ knowledge of major theories and curren。
This subject develops students’ knowledge of major theories and current research in branding and managing products. It addresses building and measuring brand equity and aims to improve brand-related decisions. Specific topics include brand equity, brand positioning, brand marketing programs and measuring brand performance.