Digital Marketing

选课速读： MKTG 30009《Digital Marketing》是 墨尔本大学 的公开课程页面。当前可确认的信息包括 2 学分，难度 中等。 课程简介摘要：This course introduces and demonstrates how marketing theory and pract。

This course introduces and demonstrates how marketing theory and practice is used on the internet. Particular attention is given to techniques unique to the world wide web environment, and practice enhanced by the social networked nature of the internet. The focus of this course covers online consumer behaviour, internet strategy (including business models), internet marketing communications, and analytics.