📖 课程概览
选课速读: MKTG 90024《Advanced Marketing Management》是 墨尔本大学 的公开课程页面。当前可确认的信息包括 2 学分,难度 中等。
课程简介摘要:The subject provides students with an advanced understanding of some f。
The subject provides students with an advanced understanding of some fundamental and influential theories in marketing strategy and marketing management. Theories include market social exchange, transaction costs, social network, relationship marketing, resource based view, dynamic capabilities, value co-creation, corporate social responsibility and stakeholder theory.