商业分析课程

第1周主题：Course Introduction and the Business Analytics Field This lecture introduces the BSAN2201 course and assessments, the Business Analytics major/field, and career pathways. Note: There are no tutorials in Week 1. Tutorials will commence from Week 2. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Course Introduction and the Business Analytics Field This lecture introduces the BSAN2201 course and assessments, the Business Analytics major/field, and career pathways. Note: There are no tutorials in Week 1. Tutorials will commence from Week 2.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

第2周主题：Understanding Business Analytics and Assessment 1's Component 1 This lecture introduces the foundations of business analytics and provides a briefing on Assessment 1's Component 1 (Writing Structured Summary of an Article). | Course Overview and Guidelines for Assessment 1's Component 1 This tutorial provides a brief overview of the course and detailed guidance on Writing Structured Summary of an Article (A 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Understanding Business Analytics and Assessment 1's Component 1 This lecture introduces the foundations of business analytics and provides a briefing on Assessment 1's Component 1 (Writing Structured Summary of an Article). | Course Overview and Guidelines for Assessment 1's Component 1 This tutorial provides a brief overview of the course and detailed guidance on Writing Structured Summary of an Article (A”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

第3周主题：Data for Business Analytics This lecture explains big data concepts, data management processes, and associated ethical and security challenges. | Business Analytics and Q&A Session for Assessment 1's Component 1 This tutorial discusses what business analytics is and addresses questions related to Assessment 1's Component 1: Writing a Structured Summary of an Article ( Touchpoint 1 ). 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Data for Business Analytics This lecture explains big data concepts, data management processes, and associated ethical and security challenges. | Business Analytics and Q&A Session for Assessment 1's Component 1 This tutorial discusses what business analytics is and addresses questions related to Assessment 1's Component 1: Writing a Structured Summary of an Article ( Touchpoint 1 ).”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

第4周主题：Methods and Technologies of Business Analytics This lecture examines major business analytical methods and technologies. | Touchpoint 1: Writing Structured Summary of an Article This tutorial serves as Touchpoint 1 , during which students will write a structured summary of an article in class (Assessment 1's Component 1). 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Methods and Technologies of Business Analytics This lecture examines major business analytical methods and technologies. | Touchpoint 1: Writing Structured Summary of an Article This tutorial serves as Touchpoint 1 , during which students will write a structured summary of an article in class (Assessment 1's Component 1).”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

第5周主题：Key Statistical Techniques in Business Analytics and Assessment 1's Component 2 Briefing This lecture discusses key statistical techniques used in business analytics and provides a detailed briefing on Assessment 1's Component 2: Article Review. Note: Please attend this week’s tutorial class to participate in hands-on practice for Assessment 1's Component 2. | Using GenAI to Construct an Article Review (Assessme 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Key Statistical Techniques in Business Analytics and Assessment 1's Component 2 Briefing This lecture discusses key statistical techniques used in business analytics and provides a detailed briefing on Assessment 1's Component 2: Article Review. Note: Please attend this week’s tutorial class to participate in hands-on practice for Assessment 1's Component 2. | Using GenAI to Construct an Article Review (Assessme”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

第6周主题：The (Business) Analytics Advantage This lecture introduces analytical competition and the role of business analytics in creating competitive advantage. | Predictive Analytics with Regression in R/RStudio This lecture discusses regression analysis as a key predictive analytics technique and introduces R and RStudio. Good Friday Public Holiday - Friday 3 April 2026 - There will be no tutorials on Friday this week; howe 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“The (Business) Analytics Advantage This lecture introduces analytical competition and the role of business analytics in creating competitive advantage. | Predictive Analytics with Regression in R/RStudio This lecture discusses regression analysis as a key predictive analytics technique and introduces R and RStudio. Good Friday Public Holiday - Friday 3 April 2026 - There will be no tutorials on Friday this week; howe”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

第7周主题：Competing on Analytics (Internal Applications) This lecture explores internal applications of business analytics across different business functions to compete in the market. | The (Business) Analytics Advantage This tutorial includes discussion questions on the (business) analytics advantage. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Competing on Analytics (Internal Applications) This lecture explores internal applications of business analytics across different business functions to compete in the market. | The (Business) Analytics Advantage This tutorial includes discussion questions on the (business) analytics advantage.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

第8周主题：Competing on Analytics (External Applications) and Assessment 2's Component 1 Briefing This lecture explores various external applications of business analytics that provide firms with a basis to compete in the market. It also provides a briefing on Assessment 2's Component 1. | Competing on Analytics (Internal and External Applications) This tutorial includes discussion questions related to internal and externa 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Competing on Analytics (External Applications) and Assessment 2's Component 1 Briefing This lecture explores various external applications of business analytics that provide firms with a basis to compete in the market. It also provides a briefing on Assessment 2's Component 1. | Competing on Analytics (Internal and External Applications) This tutorial includes discussion questions related to internal and externa”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

第9周主题：Developing Analytics Capability This lecture discusses how organisations build analytical capabilities and become analytical competitors. | Using GenAI for Research to Support the Case Study (Assessment 2's Component 1) This tutorial provides a comprehensive guide on using GenAI for research to support Assessment 2's Component 1: Case Study Report. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Developing Analytics Capability This lecture discusses how organisations build analytical capabilities and become analytical competitors. | Using GenAI for Research to Support the Case Study (Assessment 2's Component 1) This tutorial provides a comprehensive guide on using GenAI for research to support Assessment 2's Component 1: Case Study Report.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

第10周主题：The Business Analytics Process This lecture explores the seven-step analytics process and the role of creativity in analytical thinking. | Developing Analytics Capability/The Business Analytics Process This tutorial addresses discussion questions on developing analytics capability and the business analytics process. Labour Day Public Holiday - Monday 4 May 2026 - There will be no tutorials on Monday this week, if any 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“The Business Analytics Process This lecture explores the seven-step analytics process and the role of creativity in analytical thinking. | Developing Analytics Capability/The Business Analytics Process This tutorial addresses discussion questions on developing analytics capability and the business analytics process. Labour Day Public Holiday - Monday 4 May 2026 - There will be no tutorials on Monday this week, if any”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

第11周主题：Artificial Intelligence, Machine Learning, and Assessment 2's Component 2 Briefing This lecture introduces AI, machine learning, and their applications in business analytics. It also provides guidance on Poster Presentation (Assessment 2's Component 2). | Poster Preparation and Presentation Guidelines (Assessment 2's Component 2) This tutorial provides guidance on poster preparation and instructions for pos 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Artificial Intelligence, Machine Learning, and Assessment 2's Component 2 Briefing This lecture introduces AI, machine learning, and their applications in business analytics. It also provides guidance on Poster Presentation (Assessment 2's Component 2). | Poster Preparation and Presentation Guidelines (Assessment 2's Component 2) This tutorial provides guidance on poster preparation and instructions for pos”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

第12周主题：Deep Learning and Beyond This lecture examines deep learning, neural networks, and perspectives on artificial general and super-intelligent AI in business analytics context. | Artificial Intelligence and Machine Learning/Deep Learning and Beyond This tutorial discusses the roles of AI, machine learning, and deep learning in business analytics. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Deep Learning and Beyond This lecture examines deep learning, neural networks, and perspectives on artificial general and super-intelligent AI in business analytics context. | Artificial Intelligence and Machine Learning/Deep Learning and Beyond This tutorial discusses the roles of AI, machine learning, and deep learning in business analytics.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

第13周主题：Revision and Assessment 3 Briefing This final lecture of the semester provides a brief recap of the course and an overview of Assessment 3: Reflection (Video). | Touchpoint 2: Poster Presentation This final tutorial serves as Touchpoint 2 , where students will present their posters in their respective tutorial classes (Assessment 2's Component 2). 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Revision and Assessment 3 Briefing This final lecture of the semester provides a brief recap of the course and an overview of Assessment 3: Reflection (Video). | Touchpoint 2: Poster Presentation This final tutorial serves as Touchpoint 2 , where students will present their posters in their respective tutorial classes (Assessment 2's Component 2).”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN2201 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。