商业分析课程

第1周主题：Introduction & Problem Framing Introduction to the course project and a business problem which will form the basis for their business analytics project. Students explore the problem space, stakeholders, and rationale for applying business analytics to real-world decision-making. Students are introduced to the responsible use of AI tools to support exploration, idea generation, and problem framing. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Introduction & Problem Framing Introduction to the course project and a business problem which will form the basis for their business analytics project. Students explore the problem space, stakeholders, and rationale for applying business analytics to real-world decision-making. Students are introduced to the responsible use of AI tools to support exploration, idea generation, and problem framing.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN4204 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

第2周主题：Industry Engagement 1: Project Discovery Session with the industry partner to discuss how analytics projects typically begin, including ideation, problem framing, discovery activities, and early decision-making. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Industry Engagement 1: Project Discovery Session with the industry partner to discuss how analytics projects typically begin, including ideation, problem framing, discovery activities, and early decision-making.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN4204 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

第3周主题：Sprint Session 1: Exploration and Insight Generation Students explore a project dataset (supplied) using appropriate analytical tools to examine data structure and patterns, surface potential insights, and begin developing a narrative grounded in user needs in the context of the business problem discussed in Week 1. AI can be used to help formulate the approach to highlighting patterns in the data and to explain unfa 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Sprint Session 1: Exploration and Insight Generation Students explore a project dataset (supplied) using appropriate analytical tools to examine data structure and patterns, surface potential insights, and begin developing a narrative grounded in user needs in the context of the business problem discussed in Week 1. AI can be used to help formulate the approach to highlighting patterns in the data and to explain unfa”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN4204 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

第4周主题：Sprint Session 2: Concept Design and Prototyping Introduction to low fidelity prototyping methods. Students translate insights and user needs into initial requirements, and design and communicate application concepts and user flows prior to technical implementation. AI can support idea generation, requirement articulation, and early prototyping concepts, while students maintain ownership of design decisions. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Sprint Session 2: Concept Design and Prototyping Introduction to low fidelity prototyping methods. Students translate insights and user needs into initial requirements, and design and communicate application concepts and user flows prior to technical implementation. AI can support idea generation, requirement articulation, and early prototyping concepts, while students maintain ownership of design decisions.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN4204 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

第5周主题：Sprint Session 3: User Experience and Value Proposition Focus on shaping analytics outputs that are intuitive and meaningful for end-users, and that clearly communicate value in a decision-making context. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Sprint Session 3: User Experience and Value Proposition Focus on shaping analytics outputs that are intuitive and meaningful for end-users, and that clearly communicate value in a decision-making context.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN4204 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

第6周主题：Sprint Session 4: Validation and Feedback Peer review and testing of early concepts or prototypes. Students evaluate logic, clarity, and alignment with user needs. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Sprint Session 4: Validation and Feedback Peer review and testing of early concepts or prototypes. Students evaluate logic, clarity, and alignment with user needs.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN4204 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

第7周主题：Sprint Session 5: Refinement and Planning Reflection on assessment feedback and project direction. Students prioritise features, refine scope, and plan the next phase of development. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Sprint Session 5: Refinement and Planning Reflection on assessment feedback and project direction. Students prioritise features, refine scope, and plan the next phase of development.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN4204 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

第8周主题：Sprint Session 6: Technical Feasibility and Implementation Planning Exploration of technical options and constraints. Students research tools, libraries, or integrations and assess feasibility of proposed features. AI can support code exploration, package research, and troubleshooting strategies, while students critically evaluate all outputs. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Sprint Session 6: Technical Feasibility and Implementation Planning Exploration of technical options and constraints. Students research tools, libraries, or integrations and assess feasibility of proposed features. AI can support code exploration, package research, and troubleshooting strategies, while students critically evaluate all outputs.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN4204 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

第9周主题：Sprint Session 7: Build and Integration Development and integration of analytical components into the application. Students connect analysis, design, and functionality, and document limitations and future considerations. AI can assist with coding suggestions, debugging, and documentation, but ownership and validation remain with the student. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Sprint Session 7: Build and Integration Development and integration of analytical components into the application. Students connect analysis, design, and functionality, and document limitations and future considerations. AI can assist with coding suggestions, debugging, and documentation, but ownership and validation remain with the student.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN4204 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

第10周主题：No class Labour Day Public Holiday - Monday 4th May 2026 - Check Blackboard for announcements about affected classes. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“No class Labour Day Public Holiday - Monday 4th May 2026 - Check Blackboard for announcements about affected classes.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN4204 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

第11周主题：Sprint Session 8: Deployment and Testing Application deployment and troubleshooting. Focus on handling edge cases, refining presentation, and reflecting on development decisions and trade-offs. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Sprint Session 8: Deployment and Testing Application deployment and troubleshooting. Focus on handling edge cases, refining presentation, and reflecting on development decisions and trade-offs.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN4204 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

第12周主题：Technical Demonstrations (A3) - Session 1 In-class technical demonstrations of a low-fidelity prototype or a functional deployment of an analytics dashboard (web app) solution to the business problem. Students present their app to the class showcasing its functionality, analytical approach, and design rationale. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Technical Demonstrations (A3) - Session 1 In-class technical demonstrations of a low-fidelity prototype or a functional deployment of an analytics dashboard (web app) solution to the business problem. Students present their app to the class showcasing its functionality, analytical approach, and design rationale.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN4204 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。

第13周主题：Technical Demonstrations (A3) - Session 2 Continuation of in-class technical demonstrations. 本周先完成 Lecture/Reading 的概念梳理，再用 tutorial 或题目验证理解，重点是把概念转成可解释的步骤。 学习重点：围绕“Technical Demonstrations (A3) - Session 2 Continuation of in-class technical demonstrations.”识别关键术语、方法边界和常见误区，输出一页结构化笔记（定义、方法、例题、易错点）。 实操建议：至少完成 2-3 个与本周主题直接相关的练习，并记录每题的假设与推导过程，避免只记结论。 交付与复盘：对照 BSAN4204 的 assessment 要求检查本周产出，保留可复用模板用于后续周和考前复盘。