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BSAN72142 学分

商业分析课程

昆士兰大学·University of Queensland·布里斯班

BSAN7214《商业分析课程》是 昆士兰大学 的公开课程页面。当前可确认的信息包括 2 学分,难度 超难,公开通过率 70%。 页面已整理 13 周教学安排,4 个重点考核,方便你快速判断工作量、考核结构和适配度。 课程简介摘要:课程定位 BSAN7214(Competing with AI and Digital Technologies)是 UQ 商业分析方向的重。

💪 压力
5 / 5
⭐ 含金量
5 / 5
✅ 通过率
0%

📖 课程概览

选课速读: BSAN7214《商业分析课程》是 昆士兰大学 的公开课程页面。当前可确认的信息包括 2 学分,难度 超难,公开通过率 70%。 页面已整理 13 周教学安排,4 个重点考核,方便你快速判断工作量、考核结构和适配度。 课程简介摘要:课程定位 BSAN7214(Competing with AI and Digital Technologies)是 UQ 商业分析方向的重。
### 课程定位 BSAN7214(Competing with AI and Digital Technologies)是 UQ 商业分析方向的重要课程,核心目标是把课堂框架转化为真实场景中的判断与交付能力。课程通常连接基础方法与高阶专题,既服务后续课程学习,也直接对应实习与职场中的分析、沟通和协作任务。 ### 技术栈与学习内容 课程内容通常覆盖数据解读、业务分析、研究方法、案例推理与商业表达,并结合 Excel/统计工具、报告写作和展示训练。你需要掌握的不只是知识点本身,还包括问题拆解、证据组织、结论表达和风险说明。 ### 课程结构 课程一般按 13 周推进,前段建立框架,中段强化案例与作业,后段综合评估。考核常见组合为 Quiz/Tutorial、作业/报告、展示和期末评估。评分不仅看结果正确性,也看逻辑完整性、表达清晰度和可执行性。 ### 适合人群 适合希望提升分析思维、商业表达和项目协作能力的同学,尤其适合走分析、运营、咨询、管理或研究方向。建议每周投入 8-12 小时,保持“预习-练习-复盘”节奏,持续输出比临时冲刺更稳。

🧠 大神解析

### 📊 课程难度与压力分析 BSAN7214(Competing with AI and Digital Technologies)整体难度在超难区间,压力通常在 Week 4-7 逐步上升。前期内容偏概念,容易误判为“轻松”;中期后案例任务、报告与阶段评估叠加,节奏会明显变快。与同级课程相比,这门课更强调持续输出和表达质量,不是只靠考前突击就能稳定高分。Quit Week 常见于第一次高权重任务返分后,若不及时复盘,后续会持续被动。 ### 🎯 备考重点与高分策略 建议优先掌握 7 个高频点:1)核心框架定义与适用边界;2)案例拆解路径;3)数据与证据匹配;4)结论与建议可执行性;5)图表与文字一致性;6)跨章节综合判断;7)答题结构化表达。HD 与 Pass 的关键差异在“论证完整度”:高分答案会清楚说明结论、依据和限制条件。复习建议分三轮:概念查漏、案例重做、限时模拟。 ### 📚 学习建议与资源推荐 建议顺序:先看课程目标和 rubric,再看 lecture,再做 tutorial/case,最后写周复盘。资源优先官方课件、课程讨论区、UQ Library;外部可补充 HBR、行业报告、Coursera 对应专题。每周做一次“错因归类”(概念错/分析错/表达错/协作错),能显著提升后续作业质量。 ### ⚠️ 作业与 Lab 避坑指南 常见扣分点包括:只给结论不给证据、框架套用生硬、忽略前提和限制、团队分工不清、引用格式不规范。建议采用 D-7 完成主体、D-3 统一逻辑和证据、D-1 校对表达与排版。分组任务尽早明确职责和交付标准,避免截止日前返工。 ### 💬 过来人经验分享 我以前最常见问题是“会讲概念但写不出有说服力的分析”,结果反馈一直卡在表达层。后来我给每次作业固定模板:结论-证据-风险-行动,写作效率和分数都稳定了。最有用的习惯是每周 20 分钟复盘,把高频失分点写下来,下次优先修。给新同学一句话:这类课拼的是结构化思考和执行细节,不是背得多就赢。

📅 每周课程大纲

Week 1Module 1: Digital Transformation Self-Directed Learning Sub-module 1.1: This sub-module focuses on the characteristics of Second Machine Age technologies and the differences between physical native vs digital native organisations. | Live Session This session includes a discussion on Organisations in the Second Machine Age
第1周主题:Module 1: Digital Transformation Self-Directed Learning Sub-module 1.1: This sub-module focuses on the characteristics of Second Machine Age technologies and the differences between physical native vs digital native organisations. | Live Session This session includes a discussion on Organisations in the Second Machine Age 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 1: Digital Transformation Self-Directed Learning Sub-module 1.1: This sub-module focuses on the characteristics of Second Machine Age technologies and the differences between physical native vs digital native organisations. | Live Session This session includes a discussion on Organisations in the Second Machine Age”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
Module1:DigitalTransformationSelf-DirectedLearningSub-module1.1:
💡 学习提示
Explain BSAN7214 week 1 key concepts
Create practice questions for BSAN7214 week 1
Week 2Module 1: Digital Transformation Self-Directed Learning Sub-module 1.2: This sub-module focuses on the challenges the Second Machine Age presents for organisations. | Live session This session includes a discussion on digital maturity and focuses on understanding and applying selected digital maturity frameworks.
第2周主题:Module 1: Digital Transformation Self-Directed Learning Sub-module 1.2: This sub-module focuses on the challenges the Second Machine Age presents for organisations. | Live session This session includes a discussion on digital maturity and focuses on understanding and applying selected digital maturity frameworks. 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 1: Digital Transformation Self-Directed Learning Sub-module 1.2: This sub-module focuses on the challenges the Second Machine Age presents for organisations. | Live session This session includes a discussion on digital maturity and focuses on understanding and applying selected digital maturity frameworks.”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
Module1:DigitalTransformationSelf-DirectedLearningSub-module1.2:
💡 学习提示
Explain BSAN7214 week 2 key concepts
Create practice questions for BSAN7214 week 2
Week 3Module 2: Strategy Self-Directed Learning Sub-module 2.1: This sub-module focuses on key components of organisational strategy and digital strategy, and relevant maturity frameworks and models. | Live Session This session includes a discussion of activities linked to the Carrefour Case study, as well as a discussion on Assessment 1 (Q&A).
第3周主题:Module 2: Strategy Self-Directed Learning Sub-module 2.1: This sub-module focuses on key components of organisational strategy and digital strategy, and relevant maturity frameworks and models. | Live Session This session includes a discussion of activities linked to the Carrefour Case study, as well as a discussion on Assessment 1 (Q&A). 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 2: Strategy Self-Directed Learning Sub-module 2.1: This sub-module focuses on key components of organisational strategy and digital strategy, and relevant maturity frameworks and models. | Live Session This session includes a discussion of activities linked to the Carrefour Case study, as well as a discussion on Assessment 1 (Q&A).”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
Module2:StrategySelf-DirectedLearningSub-module2.1:This
💡 学习提示
Explain BSAN7214 week 3 key concepts
Create practice questions for BSAN7214 week 3
Week 4Module 2: Strategy Self-Directed Learning Sub-module 2.2: This sub-module focuses on strategic opportunities and implications as organisations plan for digital transformation. | Live Session This session includes an active discussion around competitive positioning and organisational readiness for digital transformation.
第4周主题:Module 2: Strategy Self-Directed Learning Sub-module 2.2: This sub-module focuses on strategic opportunities and implications as organisations plan for digital transformation. | Live Session This session includes an active discussion around competitive positioning and organisational readiness for digital transformation. 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 2: Strategy Self-Directed Learning Sub-module 2.2: This sub-module focuses on strategic opportunities and implications as organisations plan for digital transformation. | Live Session This session includes an active discussion around competitive positioning and organisational readiness for digital transformation.”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
Module2:StrategySelf-DirectedLearningSub-module2.2:This
💡 学习提示
Explain BSAN7214 week 4 key concepts
Create practice questions for BSAN7214 week 4
Week 5Module 2 - Reflection week Self-Directed Learning Opportunity to reflect on learnings from Module 2, progress any outstanding readings, collaborate with peers through Ed Discussion, and continue working on Assessment One.
第5周主题:Module 2 - Reflection week Self-Directed Learning Opportunity to reflect on learnings from Module 2, progress any outstanding readings, collaborate with peers through Ed Discussion, and continue working on Assessment One. 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 2 - Reflection week Self-Directed Learning Opportunity to reflect on learnings from Module 2, progress any outstanding readings, collaborate with peers through Ed Discussion, and continue working on Assessment One.”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
Module2-ReflectionweekSelf-DirectedLearningOpportunity
💡 学习提示
Explain BSAN7214 week 5 key concepts
Create practice questions for BSAN7214 week 5
Week 6Module 3: Digital Technologies Self-Directed Learning Sub-module 3.1: This sub-module explores the nature of digital innovation and layered modular architectures. | Live Session This session includes a discussion on technological capabilities
第6周主题:Module 3: Digital Technologies Self-Directed Learning Sub-module 3.1: This sub-module explores the nature of digital innovation and layered modular architectures. | Live Session This session includes a discussion on technological capabilities 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 3: Digital Technologies Self-Directed Learning Sub-module 3.1: This sub-module explores the nature of digital innovation and layered modular architectures. | Live Session This session includes a discussion on technological capabilities”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
Module3:DigitalTechnologiesSelf-DirectedLearningSub-module3.1:
💡 学习提示
Explain BSAN7214 week 6 key concepts
Create practice questions for BSAN7214 week 6
Week 7Module 3: Digital Technologies Self-Directed Learning Sub-module 3.2: This sub-module focuses on some of the challenges with AI systems, switching risks and social and technical inertia. | Live Session This session explores Social and Technical Inertia / Digital Options
第7周主题:Module 3: Digital Technologies Self-Directed Learning Sub-module 3.2: This sub-module focuses on some of the challenges with AI systems, switching risks and social and technical inertia. | Live Session This session explores Social and Technical Inertia / Digital Options 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 3: Digital Technologies Self-Directed Learning Sub-module 3.2: This sub-module focuses on some of the challenges with AI systems, switching risks and social and technical inertia. | Live Session This session explores Social and Technical Inertia / Digital Options”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
Module3:DigitalTechnologiesSelf-DirectedLearningSub-module3.2:
💡 学习提示
Explain BSAN7214 week 7 key concepts
Create practice questions for BSAN7214 week 7
Week 8Module 3 - Reflection week Self-Directed Learning Opportunity to reflect on learnings from Module 3, progress any outstanding readings, collaborate with peers through Ed Discussion, and work on Assessment Two.
第8周主题:Module 3 - Reflection week Self-Directed Learning Opportunity to reflect on learnings from Module 3, progress any outstanding readings, collaborate with peers through Ed Discussion, and work on Assessment Two. 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 3 - Reflection week Self-Directed Learning Opportunity to reflect on learnings from Module 3, progress any outstanding readings, collaborate with peers through Ed Discussion, and work on Assessment Two.”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
Module3-ReflectionweekSelf-DirectedLearningOpportunity
💡 学习提示
Explain BSAN7214 week 8 key concepts
Create practice questions for BSAN7214 week 8
Week 9Module 4: People and Culture Self-Directed Learning Sub-module 4.1: This sub-module focuses on the intangible assets of people and culture and the role they play in an organisation's digital maturity journey. | Live Session Assessment 2 Discussion and Q&A / Talent Attraction and Capability Development
第9周主题:Module 4: People and Culture Self-Directed Learning Sub-module 4.1: This sub-module focuses on the intangible assets of people and culture and the role they play in an organisation's digital maturity journey. | Live Session Assessment 2 Discussion and Q&A / Talent Attraction and Capability Development 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 4: People and Culture Self-Directed Learning Sub-module 4.1: This sub-module focuses on the intangible assets of people and culture and the role they play in an organisation's digital maturity journey. | Live Session Assessment 2 Discussion and Q&A / Talent Attraction and Capability Development”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
Module4:PeopleandCultureSelf-DirectedLearningSub-module
💡 学习提示
Explain BSAN7214 week 9 key concepts
Create practice questions for BSAN7214 week 9
Week 10Module 4: People and Culture Self-Directed Learning Sub-module 4.2: This sub-module discusses the concepts of governance as it relates to digital technologies, referencing the Campbell Soup Case Study. | Live Session This session focuses on the Campbell Soup Case Study and governance mechanisms used to support the transformation journey
第10周主题:Module 4: People and Culture Self-Directed Learning Sub-module 4.2: This sub-module discusses the concepts of governance as it relates to digital technologies, referencing the Campbell Soup Case Study. | Live Session This session focuses on the Campbell Soup Case Study and governance mechanisms used to support the transformation journey 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 4: People and Culture Self-Directed Learning Sub-module 4.2: This sub-module discusses the concepts of governance as it relates to digital technologies, referencing the Campbell Soup Case Study. | Live Session This session focuses on the Campbell Soup Case Study and governance mechanisms used to support the transformation journey”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
Module4:PeopleandCultureSelf-DirectedLearningSub-module
💡 学习提示
Explain BSAN7214 week 10 key concepts
Create practice questions for BSAN7214 week 10
Week 11Module 4 - Reflection week Self-Directed Learning Opportunity to reflect on learnings from Module 4, progress any outstanding readings, collaborate with peers through Ed Discussion, and continue working on Assessment Two.
第11周主题:Module 4 - Reflection week Self-Directed Learning Opportunity to reflect on learnings from Module 4, progress any outstanding readings, collaborate with peers through Ed Discussion, and continue working on Assessment Two. 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 4 - Reflection week Self-Directed Learning Opportunity to reflect on learnings from Module 4, progress any outstanding readings, collaborate with peers through Ed Discussion, and continue working on Assessment Two.”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
Module4-ReflectionweekSelf-DirectedLearningOpportunity
💡 学习提示
Explain BSAN7214 week 11 key concepts
Create practice questions for BSAN7214 week 11
Week 12Module 5: Integration - Bringing it all together Self-Directed Learning Sub-module 5.1: This sub-module focuses on the key roles of technology in service interactions, and the benefits of a holistic framework to guide an organisation's digital maturity journey. The Certis case study is used as a key learning tool. | Live Session This session focuses on the Certis Case Study
第12周主题:Module 5: Integration - Bringing it all together Self-Directed Learning Sub-module 5.1: This sub-module focuses on the key roles of technology in service interactions, and the benefits of a holistic framework to guide an organisation's digital maturity journey. The Certis case study is used as a key learning tool. | Live Session This session focuses on the Certis Case Study 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 5: Integration - Bringing it all together Self-Directed Learning Sub-module 5.1: This sub-module focuses on the key roles of technology in service interactions, and the benefits of a holistic framework to guide an organisation's digital maturity journey. The Certis case study is used as a key learning tool. | Live Session This session focuses on the Certis Case Study”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
Module5:Integration-Bringingitalltogether
💡 学习提示
Explain BSAN7214 week 12 key concepts
Create practice questions for BSAN7214 week 12
Week 13Module 5: Integration - Bringing it all together Self-Directed Learning Sub-module 5.2: This sub module includes a discussion on emerging trends and predictions influencing the future evolution of technology and business. | Live Session This is the last live session of the course. It will include a summary discussion and Q&A.
第13周主题:Module 5: Integration - Bringing it all together Self-Directed Learning Sub-module 5.2: This sub module includes a discussion on emerging trends and predictions influencing the future evolution of technology and business. | Live Session This is the last live session of the course. It will include a summary discussion and Q&A. 本周先完成 Lecture/Reading 的概念梳理,再用 tutorial 或题目验证理解,重点是把概念转成可解释的步骤。 学习重点:围绕“Module 5: Integration - Bringing it all together Self-Directed Learning Sub-module 5.2: This sub module includes a discussion on emerging trends and predictions influencing the future evolution of technology and business. | Live Session This is the last live session of the course. It will include a summary discussion and Q&A.”识别关键术语、方法边界和常见误区,输出一页结构化笔记(定义、方法、例题、易错点)。 实操建议:至少完成 2-3 个与本周主题直接相关的练习,并记录每题的假设与推导过程,避免只记结论。 交付与复盘:对照 BSAN7214 的 assessment 要求检查本周产出,保留可复用模板用于后续周和考前复盘。
Module5:Integration-Bringingitalltogether
💡 学习提示
Explain BSAN7214 week 13 key concepts
Create practice questions for BSAN7214 week 13

📋 作业拆解

Assignment 1

12h
核心考察
框架应用与证据组织
完成 BSAN7214 的核心案例分析任务。
要求
提交结构化报告

Assignment 2

16h
核心考察
结论表达与风险评估
完成综合问题分析并输出可执行建议。
要求
提交报告/展示材料

🕐 课表安排

2026 S2 学期课表 · 每周 1 小时

Seminar
Thu17:00 (60)📍 -
👤 讲师:Akhlaghpour,Saeed✉️ s.akhlaghpour@business.uq.edu.au

📋 课程信息

学分
2 Credit Points
含金量
5 / 5
压力指数
5 / 5
课程类型
elective
期中考试
2001年7月1日

💬 学生评价

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