在数字化产品的迭代过程中,如何理解用户行为、优化产品体验成为核心竞争力之一。匠人学院特别推出的线上公开课《前端事件追踪实战:基于 Segment 与 Amplitude 的用户行为追踪》,将带你深入了解如何通过前端埋点技术,实现数据驱动的产品增长。 本次公开课由行业一线专家授课,内容聚焦于当前主流的数据分析工具——Segment 与 Amplitude 的实战应用。课程将从前端事件埋点的基本原理出发,手把手演示如何将 Segment 集成到前端项目中,并通过 Amplitude 平台进行用户行为数据分析和可视化展示,帮助开发者、产品经理、数据分析师掌握用户行为追踪的完整流程。 如果你想更好地理解用户在产品中的真实路径、优化功能设计、提升转化率,那么这场讲座不容错过。无论你是刚入门的前端开发者,还是有经验的产品人员,这场干货满满的公开课都将为你提供一线实战经验和方法论。 In today’s fast-evolving digital landscape, understanding user behavior through data has become a critical asset for product teams and developers alike. To help professionals gain hands-on experience in this field, JR Academy presents an exclusive online workshop titled **“Frontend Event Tracking in Action: User Behavior Tracking with Segment & Amplitude.”** This practical session is designed to equip participants with the knowledge and skills to implement frontend event tracking using two of the most powerful tools in the analytics ecosystem: Segment and Amplitude. The workshop will start with a walkthrough of the fundamentals of event tracking in frontend applications, followed by a live demonstration of how to integrate Segment into your web project. Participants will also learn how to send tracking data to Amplitude, and how to visualize and interpret this data to inform better product decisions. Whether you’re a frontend developer looking to gain data skills, a product manager aiming to better understand user journeys, or an analyst interested in actionable insights, this session offers immense value. Led by an experienced industry expert, this workshop delivers practical use cases, actionable strategies, and a full-stack perspective on how event tracking empowers data-driven growth. Don’t miss this opportunity to upgrade your skills and start making smarter decisions backed by real user behavior data.
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