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MKTG7501Quiz论文班 2021S2

大学:University of Queensland

专业:MKTG7501 Fundamentals of Marketing

授课方式:线上/线下

报名人数:20

课程亮点:Parker老师,UQ 商科学霸毕业生 广告传媒研究生 ADVT&MKTG都是7或6 擅长梳理知识点

开课时间:2021/07/27

课程介绍:

  • 期中Quiz知识点的讲解,包含:Growth matrix、Boston matrix、marketing strategies等知识点
  • 论文知识点的讲解,包含:Place strategies、Marketing mix evaluation

    Lesson 01 MKTG QUIZ

    本节课程资料:

    • QUIZ-Sem3.pptx
    Lesson 02 Assessment 2 STP
    STP-segmentation, target, positioning.

    本节课程资料:

    • Assessment 2 -2021.pptx
    Lesson 03 Assessment 2 4P and Marketing mix

    本节课程资料:

    • Case Study- coffee.pptx
    Lesson 04 Case study讲解1
    Lesson 05 Case study讲解2
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