flybuys

flybuys is one of Australia's largest loyalty programs, owned and operated by Coles Group. With over 10 million cardholders across 5.5 million Australian households, flybuys is deeply embedded in the Australian retail ecosystem. Members earn points through purchases at Coles Supermarkets, Coles Express, Kmart, Liquorland, First Choice Liquor, and Target stores. The technology team builds and maintains the loyalty platform, data analytics systems, and customer-facing digital products. As part of the Coles ecosystem, flybuys benefits from significant investment in data science and personalization technology.