
SiteMinder is an Australian hotel-commerce SaaS platform founded in 2006 by Mike Ford and Mike Rogers, headquartered in Sydney with offices in 20 countries (siteminder.com/about 2025). The platform connects 50,000+ boutique hotels and chains to 450+ distribution channels (Booking.com, Expedia, Airbnb, GDS), processing 130M+ reservations worth A$85B+ in hotel revenue annually (FY25 Annual Report 2025-08). Primary customer segment is independent hotels and small-to-mid chains (vs Oracle Opera serving large international brands). Key differentiator is the breadth of channel connectivity + open platform API (450+ certified app partners). Listed on the ASX (SDR) in November 2021 — FY25 revenue A$224M (+17.7% YoY), net loss A$24M with guidance toward 30% medium-term revenue growth and a path to profitability (FY25 Annual Report / Rask Media 2025-10). Headcount ~900 staff globally as of FY25, with Sydney engineering as the largest hub.
SiteMinder is an Australian hotel-commerce SaaS platform founded in 2006 by Mike Ford and Mike Rogers, headquartered in Sydney with offices in 20 countries (siteminder.com/about 2025). The platform connects 50,000+ boutique hotels and chains to 450+ distribution channels (Booking.com, Expedia, Airbnb, GDS), processing 130M+ reservations worth A$85B+ in hotel revenue annually (FY25 Annual Report 2025-08). Primary customer segment is independent hotels and small-to-mid chains (vs Oracle Opera serving large international brands). Key differentiator is the breadth of channel connectivity + open platform API (450+ certified app partners). Listed on the ASX (SDR) in November 2021 — FY25 revenue A$224M (+17.7% YoY), net loss A$24M with guidance toward 30% medium-term revenue growth and a path to profitability (FY25 Annual Report / Rask Media 2025-10). Headcount ~900 staff globally as of FY25, with Sydney engineering as the largest hub.
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