Product Marketing Manager - Financial Services

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.  At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place. About the role: Product Marketing at Xero is in an exciting and high growth phase. We work closely with Product and Customer teams across the business to bring a holistic view of customer needs to Product, and translate product initiatives into customer value. We do this so that we deliver differentiated product value to customers as efficiently and effectively as possible. As the Product Marketing Manager for Financial Services, you will be helping to develop and grow our Lending and Payments propositions at Xero. You will be accountable for positioning and marketing these propositions to a range of audiences – including lenders, accountants, bookkeepers and small business customers – to grow adoption and utilisation. You will need to quickly become the go-to expert on the needs of the customer and the value of our products to tie everything together through clear and concise propositions. You will learn, monitor and deeply understand how your customers, competitors and influencers are changing and responding to your propositions across multiple regions. You will work closely with multiple stakeholders across the business including product management, product design and go-to-market teams. You will be part of the Global Product team so you will work with all our key regions, including Canada, US, UK, Australia, New Zealand and Asia.

You will be a key contributor in assessing market opportunity...

Collaborate with Strategy, Product Management, Design and other stakeholders to undertake market, competitor and customer research to deeply understand the markets in which we operate as well as customer needs and pain points.

Consolidate and communicate relevant insights which determine Xero’s opportunity in market. You should integrate these insights into your product marketing plans.

Determine the target audience and segments, in particular the Serviceable Available Market, using insights from Product and Customer teams.

You will lead Customer Value Propositions, including development, maintenance, and custodianship throughout Xero

Lead a strategic and collaborative process with key stakeholders to define the CVP for target audiences. You will also identify and maintain compelling product evidence of CVPs.

Bring CVPs to life for internal audiences, through assets such as messaging frameworks and product playbooks.

Ensure CVPs are regularly reviewed and updated, in line with changes to customer, competitors and product.

You will be the primary Product representative on Go-To-Market programs, to ensure we release product efficiently and effectively

Communicate product release calendar to Customer stakeholders in a timely manner, describing product value in customer terms.

Collaborate with Customer teams to brief product initiatives, agree optimal launch timing and GTM approach, and consult throughout the GTM process to ensure clear guardrails are set when communicating product value externally.

Develop internal briefing assets and internal sales enablement resources to help prepare and upskill internal teams.

You will lead the collaboration with Customer/GTM teams on product growth opportunities

Identify opportunities to grow product adoption, usage and retention – Utilising research, analytics and feedback from regions. You will influence relevant Customer/GTM teams to leverage the opportunities you identify.

Lead in-product lifecycle marketing strategy and execution, including in-product communications.

What you'll bring with you:

8+ years in a product marketing or marketing role (preferably within a SaaS organisation)

Experience in the Financial Services industry (Payments or Lending) will help you succeed in this role 

Experience working in a global role across geographies, and in an agile environment with Product Managers and development teams will help you succeed in this role

Proven experience in the creation and development of product strategy, positioning and messaging

Strong commercial and analytical focus

Ability to think strategically, work independently and effectively in a fast paced environment

Self-motivated, creative and team player, with excellent project management skills and attention to detail

Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently

Strong communication, critical thinking and business strategy skills

Exceptional ability to articulate compelling propositions in clear language and develop effective marketing materials

Ability to handle the pace and ambiguity that comes with working in a fast-paced tech environment

Passion and desire to make a difference

Authenticity, diplomacy and drive

本地公司

Accounting Software

1,001-5,000

Xero是一所主要研发云计算会计系统的软件公司，主要服务对象是中小型企业。Xero的总部位于新西兰惠灵顿，并在澳大利亚、英国和美国设有分公司。Xero同时在新西兰交易所和澳大利亚证券交易所上市。 Xero的产品以软件即服务为基础框架。