With increasing availability of data and computing power, more and more companies are using data driven decision making, and data is becoming the heart of the corporate decision making process. In this unit, you will learn the power of marketing analytics and its effectiveness in making better decisions. Working with multiple marketing metrics and models, you will develop skills to identify problems, analyse data and develop optimal decisions for various marketing issues.
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
evaluate a range of marketing metrics and models, and apply them to analyse business problems
evaluate data-driven models to assess strategic marketing outcomes and generate managerial recommendations
evaluate the strengths and limitations of various models and metrics.
地址
Level 10b, 144 Edward Street, Brisbane CBD(Headquarter)Level 2, 171 La Trobe St, Melbourne VIC 3000四川省成都市武侯区桂溪街道天府大道中段500号D5东方希望天祥广场B座45A13号Business Hub, 155 Waymouth St, Adelaide SA 5000Disclaimer
JR Academy acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present. Aboriginal and Torres Strait Islander peoples should be aware that this website may contain images or names of people who have since passed away.
匠人学院网站上的所有内容，包括课程材料、徽标和匠人学院网站上提供的信息，均受澳大利亚政府知识产权法的保护。严禁未经授权使用、销售、分发、复制或修改。违规行为可能会导致法律诉讼。通过访问我们的网站，您同意尊重我们的知识产权。JR Academy Pty Ltd 保留所有权利，包括专利、商标和版权。任何侵权行为都将受到法律追究。查看用户协议
© 2017-2026 JR Academy Pty Ltd. All rights reserved.
ABN 26621887572
