Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
analyse information supplied from a case and identify the core marketing problem
integrate the theoretical and functional aspects of marketing (and other business disciplines) into a practical problem-solving framework
relate relevant marketing theories and marketing tools to support analysis and recommendations.
appraise marketing strategies that solve the identified core marketing problem
