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MKF 3131中等2 学分已补充 Handbook

Strategic marketing

莫纳什大学·Monash University·墨尔本
💪 压力
3 / 5
⭐ 含金量
4 / 5

📖 课程概览

Using the case study method this unit provides an analytical framework from which you can explore how marketing strategy is applied throughout a variety of industries. You will be taught how to analyse, evaluate and implement a marketing strategy. A theoretical grounding in introductory marketing, marketing research, buyer behaviour and communications is essential for undertaking this unit.
📋 Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

🎯 学习成果

Outcome 1

analyse information supplied from a case and identify the core marketing problem

Outcome 2

integrate the theoretical and functional aspects of marketing (and other business disciplines) into a practical problem-solving framework

Outcome 3

relate relevant marketing theories and marketing tools to support analysis and recommendations.

Outcome 4

appraise marketing strategies that solve the identified core marketing problem

📝 考核构成

4 - Written

30%

2 - Written

15%

1 - Demonstration

30%

3 - Written

25%

📋 课程信息

学分
2 Credit Points
含金量
4 / 5
压力指数
3 / 5
期中考试
2022年2月23日
期末考试
2022年2月23日

📅 开课方式

S1-01-CAULFIELD-ON-CAMPUS

Teaching Period
First semester
Location
Caulfield
Attendance
Teaching activities are on-campus (ON-CAMPUS)

S2-01-CAULFIELD-ON-CAMPUS

Teaching Period
Second semester
Location
Caulfield
Attendance
Teaching activities are on-campus (ON-CAMPUS)

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