24S1 MKTG7502 知识点考试班
大学：University of Queensland
专业：MKTG7502 Strategic Branding
授课方式：线上/线下
0开课时间：2024/03/05
Lesson 01 第1-6周的内容
1.What is brand equity
2.Importance of brand equity
3.CBBE & FBBE approaches
4.POD vs POP
……
Lesson 02 分析品牌战略
分析品牌战略，并为品牌战略规划提出建议
1.Brand inventory
2. Brand exploratory
3. Brand element
4. Integrating marketing
5. Personalizing marketing
6. Brand marketing communications
7. Measuring brand equity
8. Brand architecture
9, presentation skills
Lesson 03 备考期末
1. 复习知识点
2. 模拟做题
3. 讲解评分要求＋作业具体内容介绍
4. 写作技巧和语气
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