《AI如何做自媒体IP》是一场面向内容创作者、职场人、学生、技术从业者以及想尝试 AI 副业人群的线上公开课。本次活动的核心不是简单介绍几个 AI 工具，而是围绕一个更现实的问题展开：普通人如何在没有团队、没有摄影棚、不会拍摄剪辑的情况下，借助 AI 建立自己的自媒体账号和个人影响力，并进一步探索内容变现的可能性。活动页中提到，现在很多人都想做账号，但真正开始的人很少，常见阻碍包括不会拍、不会剪、更新后没人看、不知道如何让内容被更多人看到。过去这些问题往往需要靠团队、时间和长期试错解决，但 AI 正在重新降低内容生产门槛。 这场 1 小时线上公开课将围绕两条主线展开。第一条主线是 AI 自媒体 IP 全链路，从定位与人设、内容创作、账号运营、流量增长到商业变现，拆解每一个环节中 AI 可以如何介入。例如，如何用 AI 找准差异化定位，如何让 AI 持续产出图文和视频内容，如何结合发布策略与数据反馈优化账号增长。第二条主线是 AI 与自媒体电商的结合，课程会通过 AI + 实物商品、AI + 虚拟商品、AI + 广告三种模式，帮助学习者理解 AI 内容背后的商业逻辑。 本次活动的讲师千立老师本身就是一个真实案例。他是中国美术学院出身、杭州千立文化艺术有限公司创始人，其小红书账号“千立 AI 艺术教室”拥有 3.6 万粉丝、14.7 万获赞与收藏，内容涵盖 AI 古风短剧、《聊斋志异》改编系列以及 AI 商业广告片，并且都由一个人配合 AI 工作流完成。 因此，这场课不是“听别人转述方法论”，而是由正在实践 AI 内容创作和账号运营的人，把自己的流程、案例和商业思路拆开讲给大家看。听完这场课，学习者可以带走两方面收获：一是看懂 AI 内容创作这门生意的底层逻辑，二是获得一套更容易上手的 AI 内容制作与账号运营流程。 “How to Build a Self-Media IP with AI” is an online public workshop designed for aspiring content creators, students, working professionals, tech practitioners, and anyone interested in building a personal brand or AI-powered side business. Instead of simply introducing a few AI tools, this session focuses on a more practical question: how can an individual creator build a self-media account, develop personal influence, and explore monetization opportunities without a production team, studio, or professional filming and editing skills? The event page highlights a common challenge faced by many people who want to start content creation. Many people think about launching an account, but only a few actually begin. The reasons are often similar: they do not know how to film or edit, they stop posting after two weeks because no one watches their content, or they manage to create content but do not know how to get it seen. In the past, solving these problems often required building a team, investing a large amount of time, and slowly learning through trial and error. Now, however, AI is lowering the barrier to content production and making it possible for one person to create visual, video, and commercial content through a structured AI workflow. This one-hour online session is built around two main tracks. The first track is the full workflow of building an AI-powered self-media IP, covering positioning, persona design, content creation, account operation, traffic growth, and monetization. Participants will learn how AI can support each stage, from identifying a differentiated content direction to continuously producing images and videos, as well as optimizing publishing strategies and account performance through data feedback. The second track focuses on how AI can be combined with self-media e-commerce. The session will break down three monetization models: AI + physical products, AI + digital products, and AI + advertising. The instructor, Qianli, is not just teaching theory. He is a real case study himself. A graduate of the China Academy of Art and founder of Hangzhou Qianli Culture & Art Co., Ltd., he runs the Xiaohongshu account “Qianli AI Art Classroom,” which has reached 36,000 followers and 147,000 likes and saves. His work includes AI-generated historical-style short dramas, adaptations of Liaozhai Zhiyi, and AI-produced commercial advertisements, all created through an individual AI workflow rather than a traditional production team. By the end of the workshop, participants can expect to understand two key things: the business logic behind AI-driven content creation, and a practical AI content production workflow that can be applied to their own self-media account, personal brand, or future monetization experiments.