
MYOB (Mind Your Own Business) is one of Australia's longest-running business management software companies, founded in 1991 and headquartered in Cremorne, Melbourne. The platform serves over 1 million SMBs and accounting practices across Australia and New Zealand with cloud accounting, payroll, tax, payments and practice management products. Its primary customer segment is small-to-mid businesses (1-200 staff) and the bookkeepers/accountants who advise them, where it competes head-to-head with Xero and Intuit QuickBooks in ANZ. Key differentiators are the integrated tax-agent product line (MYOB Practice) and historical brand recognition with older SMBs migrating from desktop AccountRight to cloud. The company was taken private by KKR in April 2019 in a deal valued at ~AUD 2 billion (Wikipedia), and 2024 financial filings reported revenue of approximately AUD 671M with around 1,301 staff (IBISWorld / Tracxn 2025). In 2025 MYOB launched its first agentic AI product, AI BAS, alongside Smart Invoice Reminders and Smart Reconciliation, signaling a shift toward AI-native accounting features (myob.com/au/blog 2025).

MYOB (Mind Your Own Business) is one of Australia's longest-running business management software companies, founded in 1991 and headquartered in Cremorne, Melbourne. The platform serves over 1 million SMBs and accounting practices across Australia and New Zealand with cloud accounting, payroll, tax, payments and practice management products. Its primary customer segment is small-to-mid businesses (1-200 staff) and the bookkeepers/accountants who advise them, where it competes head-to-head with Xero and Intuit QuickBooks in ANZ. Key differentiators are the integrated tax-agent product line (MYOB Practice) and historical brand recognition with older SMBs migrating from desktop AccountRight to cloud. The company was taken private by KKR in April 2019 in a deal valued at ~AUD 2 billion (Wikipedia), and 2024 financial filings reported revenue of approximately AUD 671M with around 1,301 staff (IBISWorld / Tracxn 2025). In 2025 MYOB launched its first agentic AI product, AI BAS, alongside Smart Invoice Reminders and Smart Reconciliation, signaling a shift toward AI-native accounting features (myob.com/au/blog 2025).